Sales & Marketing

S. Robert August Named ‘Legend’ of the Industry

S. Robert August Named ‘Legend’ of the Industry

The NAHB National Sales and Marketing Council has honored S. Robert August, MIRM, CMP, CSP, Master CSP, with the Legend of Residential Marketing award.

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‘Live Online’ Classes Begin in April

‘Live Online’ Classes Begin in April

Life doesn’t seem to be getting any less busy. But if you’re interested in investing six hours in some worthwhile education, you might want to schedule yourself some time in front of your computer on Tuesdays starting in April.

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Ramp Up Sales with the ‘Power of Video’

Filed in Remodelers, Sales & Marketing by on March 10, 2017 0 Comments
Ramp Up Sales with the ‘Power of Video’

You’ve been nagged and warned about keeping your web presence up to date. But what about video?

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Home Building Veteran to Lead SMC in 2017

Home Building Veteran to Lead SMC in 2017

Linda Hebert, president of Diversified Marketing & Communications, based in Pleasanton, Calif., began her term as the 2017 National Sales and Marketing Council chair during the 2017 International Builders’ Show in Orlando.

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The Science and Art Behind Selling

The Science and Art Behind Selling

Tapping into what customers want and how to sell it to them proved to be a pretty common theme at the International Builders’ Show. These seven focal points could help boost your bottom line.

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NAHB Names ‘The Nationals’ Gold Award Winners

The year’s most outstanding work in residential real estate sales, marketing and design was honored at The Nationals, the National Sales and Marketing Awards gala that takes place every year at the NAHB International Builders’ Show.

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75th Anniversary Celebration Kicks Off

75th Anniversary Celebration Kicks Off

When NAHB’s International Builders’ Show officially opens on Tuesday, it will mark the beginning of a yearlong celebration of NAHB’s 75th anniversary. As we celebrate this big milestone throughout the year, we’d also like to highlight how you, your company or your HBA has made a positive impact in your community over the last 75 years.

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Centrals, Anyone? At IBS, They’re a Must

Centrals, Anyone? At IBS, They’re a Must

Be sure to make time for these fun and informative hangouts that have a little bit of everything rolled into one, comfortable space. Each Central is focused on a niche area of the building industry.

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Oklahoma City Builders ‘Street of Dreams’ Reaps Benefits

Filed in Home Building, Sales & Marketing by on December 5, 2016 1 Comment

The Central Oklahoma HBA recently pulled off its first-ever single-site parade, at which seven high-end custom projects opened for tours. The HBA raised enough money over the course of two weeks that it was able to donate more than $20,000 to a local elementary school.

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Zillow Experts to Reveal Best Practices in Real Estate Marketing at IBS

Zillow Experts to Reveal Best Practices in Real Estate Marketing at IBS

On Jan. 11, a number of experts from online real estate database company Zillow Group will be onsite at the 2017 International Builders’ Show Sales Central, sharing insight gained from listings of both new and resale homes in every market across the country.

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