Sales & Marketing

Using Drones to Drive Up Home Sales

Filed in Business Management, Sales & Marketing by on July 10, 2019 1 Comment
Using Drones to Drive Up Home Sales

A virtual parade of homes using drones helped an HBA increase interest in new homes locally.

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Get Recognized for Your Sales and Marketing Achievements

Filed in Awards, Sales & Marketing by on July 1, 2019 1 Comment
Get Recognized for Your Sales and Marketing Achievements

Applications open today for The Nationals awards — the nation’s largest competition for new home sales and marketing professionals and communities. Submit yours by Oct. 14.

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Drone Use is Riding High Among Builders

Filed in Housing Trends, Sales & Marketing by on June 11, 2019 0 Comments
Drone Use is Riding High Among Builders

Nearly half of builders continue to use aerial drones, according to a March survey conducted by NAHB. Overall, 44% of builders reported using drones in 2019, little changed from the 46% in 2018, but considerably higher than the 22% who reported using drones the first time NAHB asked the question in 2016.

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How to Leverage Your Competitive Advantage

Filed in Business Management, Sales & Marketing by on May 28, 2019 1 Comment
How to Leverage Your Competitive Advantage

For many construction companies, recognizing and leveraging a viable competitive advantage is challenging. Oftentimes, competitive advantage is within reach, it just simply needs to be developed and strategically marketed. The “Capturing Competitive Advantage” webinar on Thursday, May 30, from 2-3 p.m. ET, will show you how.

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How To Partner with Real Estate Brokers To Increase Sales

Filed in Sales & Marketing by on May 21, 2019 0 Comments
How To Partner with Real Estate Brokers To Increase Sales

If you are a builder or builder’s representative you have may have faced challenges when it comes to working with real estate brokers. Find out how you can more effectively work with brokers during this free webinar on Thursday, May 23, from 2-3 p.m. ET.

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How to Enhance Your Customer Experience to Boost Profits: Engaging Leads

How to Enhance Your Customer Experience to Boost Profits: Engaging Leads

It may sound contradictory to the name of the industry, but builders aren’t in the home-building business; they’re in the customer business. And how builders initiate and manage these customer relationships are the keys to a successful business.

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How to Enhance Your Customer Experience to Boost Profits: Generating Leads

How to Enhance Your Customer Experience to Boost Profits: Generating Leads

For today’s home buyers, the customer experience does not always start in the sales center. In fact, many customers have likely already researched your company online before they visit you in person. So how can builders make their companies stand out and provide a seamless customer experience throughout the entire sales process?

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4 Ideas to Turn Your Sales Center into a Top Sales Tool

Filed in Design, Sales & Marketing by on April 12, 2019 0 Comments
4 Ideas to Turn Your Sales Center into a Top Sales Tool

The modern sales center has emerged as one of the most important marketing tools in a builder’s arsenal. Consider these four ideas when planning and designing your next sales center to make it pay off in the end.

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How to Make Social Media Work for Your Business

Filed in Membership, Sales & Marketing by on March 29, 2019 0 Comments
How to Make Social Media Work for Your Business

Personal acquaintances and client referrals are typically the most reliable sources of leads for builders and remodelers. The premise of social media doesn’t change this. But when used effectively, it can give the lead-generating process a boost.

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Using Energy Savings to Sell Homes

Using Energy Savings to Sell Homes

Building homes that save money and use less resources is better for the environment, and more comfortable and durable to live in makes sense. It can also be a selling point if properly communicated.

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