Sales & Marketing

Don’t Miss the Deadline! Enter NAHB Awards by Aug. 24

Don’t Miss the Deadline! Enter NAHB Awards by Aug. 24

There’s still time to enter your company’s best work to some of the building industry’s most prestigious national awards programs. Winning one of these highly respected NAHB honors puts your firm on the fast track to recognition in your community, your industry, your peers and – most importantly – your clients.

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Luxury at Every Price Point: Including Smaller Ones

Filed in Awards, Home Building, Sales & Marketing by on August 7, 2018 0 Comments
Luxury at Every Price Point: Including Smaller Ones

This model home has a clear target market: a confident, single woman who is design-driven and needs affordability. The challenge was to create exciting design with finish packages that were within the buyer’s budget.

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Closing Strategies for Today’s ‘Amazon Prime’ Home Buyer

Filed in Sales & Marketing by on July 31, 2018 1 Comment
Closing Strategies for Today’s ‘Amazon Prime’ Home Buyer

Closing is not an action, as most believe, but more accurately, a strategy. As times change, so must a salesperson’s strategy for closing sales.

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Ask a MIRM: Why The Nationals Matter

Filed in Awards, Sales & Marketing by on July 24, 2018 0 Comments
Ask a MIRM: Why The Nationals Matter

When the finalists were being announced for the Sales Manager of the Year category, I sat there convinced I didn’t have a chance and just felt blessed to be a finalist. I knew some of the other finalists, and I knew how fantastic they were at what they did. As they began to list the traits of the Gold winner, I thought to myself, “The winner sounds great at what they do.” Then I heard my name announced.

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In New Home Sales, Process Equals Growth

In New Home Sales, Process Equals Growth

If you want to freak out certain personality types, just start throwing around words like process, systems, tracking and accountability — words that might invoke a few “four-letter-word” responses. However, everyone can master these properties, but some of us require more support than others to get there.

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Why the ‘Fear of Missing Out’ is the Best Motivator

Why the ‘Fear of Missing Out’ is the Best Motivator

Companies are spending millions of dollars these days on research to more fully understand consumer behavior. Their findings reveal not only how to better influence their customers, but also how to better motivate their employees — especially the sales staff.

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Geo-Farming: A Ticket to More Qualified Leads

Filed in Remodelers, Sales & Marketing by on July 3, 2018 2 Comments
Geo-Farming: A Ticket to More Qualified Leads

Running newspaper ads, putting up billboards and posting fliers is sooo 20th century. So for its annual Remodeled Tour of Homes, the MBA of Pierce County took advantage of a new-age marketing strategy and saw great results.

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New Webinar: Instagram for Bigger Sales

Filed in Education, Sales & Marketing by on June 14, 2018 0 Comments
New Webinar: Instagram for Bigger Sales

Learn how to harness this powerful, photo-sharing tool to promote your business on a daily — even hourly — basis, right from your smartphone

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Psychology of Design – Creating the Ideal Sales Environment in a Model Home

Filed in Design, Sales & Marketing by on May 31, 2018 1 Comment
Psychology of Design – Creating the Ideal Sales Environment in a Model Home

Today, it is not enough to rely on demographics, personality types and psychographics: Designers need to incorporate environmental psychology when merchandising model homes. The psychology of design includes behavior, cognition, and what emotional tone the setting and model conveys.

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Free Webinar: Turn Website Visitors into Satisfied Customers

Filed in Education, Remodelers, Sales & Marketing by on May 24, 2018 0 Comments
Free Webinar: Turn Website Visitors into Satisfied Customers

With new technologies and the latest research, remodeling and building businesses of every size can implement dynamic websites that attract more leads. This free webinar from NAHB Remodelers can show you how.

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