Sales & Marketing

The Crucial Role of Online Sales Counselors in Today’s Market

Filed in Sales & Marketing by on October 26, 2018 0 Comments
The Crucial Role of Online Sales Counselors in Today’s Market

Home builders can miss many sales in a hot market without a high-performing online sales program built to capture and maximize the potential of every incoming lead.

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Residential Marketing Research & Analysis: ‘Live Online’ Starts Oct. 2

Filed in Education, Sales & Marketing by on September 25, 2018 0 Comments
Residential Marketing Research & Analysis: ‘Live Online’ Starts Oct. 2

Here’s good news for new home sales professionals looking to polish their skills: Principles of Residential Marketing: Research & Analysis – Live Online Classroom (Part 2) is being taught for the first time in a live webinar format Oct. 2, 9 and 16.

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Up Your Sales and Marketing Game

Filed in Business Management, Education, Sales & Marketing by on September 6, 2018 0 Comments
Up Your Sales and Marketing Game

With new technologies and more informed and demanding buyers than ever, home builders and remodelers need to stand out from the crowd. This NAHB online course is a great help.

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Drive Sales with Curated Design Packages at Production Prices

Filed in Design, Sales & Marketing by on August 29, 2018 0 Comments
Drive Sales with Curated Design Packages at Production Prices

In an age of Houzz and Pinterest, a home builder in North Carolina launched Fresh Paint, a brand designed to test how many premium finishes can be included in a home built on a production platform.

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The 5 Best Practices of High-Performing Sales Managers

The 5 Best Practices of High-Performing Sales Managers

Do you want to lead your teams to higher performance? The key is to focus on the right stuff.

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Don’t Miss the Deadline! Enter NAHB Awards by Aug. 24

Don’t Miss the Deadline! Enter NAHB Awards by Aug. 24

There’s still time to enter your company’s best work to some of the building industry’s most prestigious national awards programs. Winning one of these highly respected NAHB honors puts your firm on the fast track to recognition in your community, your industry, your peers and – most importantly – your clients.

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Luxury at Every Price Point: Including Smaller Ones

Filed in Awards, Home Building, Sales & Marketing by on August 7, 2018 0 Comments
Luxury at Every Price Point: Including Smaller Ones

This model home has a clear target market: a confident, single woman who is design-driven and needs affordability. The challenge was to create exciting design with finish packages that were within the buyer’s budget.

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Closing Strategies for Today’s ‘Amazon Prime’ Home Buyer

Filed in Sales & Marketing by on July 31, 2018 2 Comments
Closing Strategies for Today’s ‘Amazon Prime’ Home Buyer

Closing is not an action, as most believe, but more accurately, a strategy. As times change, so must a salesperson’s strategy for closing sales.

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Ask a MIRM: Why The Nationals Matter

Filed in Awards, Sales & Marketing by on July 24, 2018 0 Comments
Ask a MIRM: Why The Nationals Matter

When the finalists were being announced for the Sales Manager of the Year category, I sat there convinced I didn’t have a chance and just felt blessed to be a finalist. I knew some of the other finalists, and I knew how fantastic they were at what they did. As they began to list the traits of the Gold winner, I thought to myself, “The winner sounds great at what they do.” Then I heard my name announced.

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In New Home Sales, Process Equals Growth

In New Home Sales, Process Equals Growth

If you want to freak out certain personality types, just start throwing around words like process, systems, tracking and accountability — words that might invoke a few “four-letter-word” responses. However, everyone can master these properties, but some of us require more support than others to get there.

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