Sales & Marketing

In New Home Sales, Process Equals Growth

In New Home Sales, Process Equals Growth

If you want to freak out certain personality types, just start throwing around words like process, systems, tracking and accountability — words that might invoke a few “four-letter-word” responses. However, everyone can master these properties, but some of us require more support than others to get there.

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Why the ‘Fear of Missing Out’ is the Best Motivator

Why the ‘Fear of Missing Out’ is the Best Motivator

Companies are spending millions of dollars these days on research to more fully understand consumer behavior. Their findings reveal not only how to better influence their customers, but also how to better motivate their employees — especially the sales staff.

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Geo-Farming: A Ticket to More Qualified Leads

Filed in Remodelers, Sales & Marketing by on July 3, 2018 2 Comments
Geo-Farming: A Ticket to More Qualified Leads

Running newspaper ads, putting up billboards and posting fliers is sooo 20th century. So for its annual Remodeled Tour of Homes, the MBA of Pierce County took advantage of a new-age marketing strategy and saw great results.

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New Webinar: Instagram for Bigger Sales

Filed in Education, Sales & Marketing by on June 14, 2018 0 Comments
New Webinar: Instagram for Bigger Sales

Learn how to harness this powerful, photo-sharing tool to promote your business on a daily — even hourly — basis, right from your smartphone

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Psychology of Design – Creating the Ideal Sales Environment in a Model Home

Filed in Design, Sales & Marketing by on May 31, 2018 1 Comment
Psychology of Design – Creating the Ideal Sales Environment in a Model Home

Today, it is not enough to rely on demographics, personality types and psychographics: Designers need to incorporate environmental psychology when merchandising model homes. The psychology of design includes behavior, cognition, and what emotional tone the setting and model conveys.

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Free Webinar: Turn Website Visitors into Satisfied Customers

Filed in Education, Remodelers, Sales & Marketing by on May 24, 2018 0 Comments
Free Webinar: Turn Website Visitors into Satisfied Customers

With new technologies and the latest research, remodeling and building businesses of every size can implement dynamic websites that attract more leads. This free webinar from NAHB Remodelers can show you how.

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Laundry Rooms: A New Design Frontier

Laundry Rooms: A New Design Frontier

All it takes is a quick look at Houzz to realize laundry rooms are becoming game changers. And depending on their market, home builders can promote their laundry rooms in ways that appeal to any number of different buyers.

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Why Builders Need Brokers

Filed in Business Management, Sales & Marketing by on May 7, 2018 0 Comments
Why Builders Need Brokers

In Partnering with Brokers to Win More Sales, Quint Lears gives practical suggestions to help you create long-term, powerful and productive relationships with your local real estate brokers. Now more than ever, it’s imperative to include broker partnerships within your sales strategy to help increase your bottom line.

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Buyers Say It’s Harder to Find the Right Home

Filed in Economics, Sales & Marketing by on May 2, 2018 0 Comments
Buyers Say It’s Harder to Find the Right Home

Prospective home buyers say it is getting more difficult to find the right home, according to a quarterly survey based on national polls conducted by Morning Consult.

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Rethinking the 55+ Buyer

Filed in 55+ Housing, Design, Sales & Marketing by on April 25, 2018 2 Comments
Rethinking the 55+ Buyer

55+ buyers seek convenience, experiences and value. They’re looking for a community that goes beyond a quality home and inviting neighborhood. They care about events, programming and amenities over the size of the spaces within the building.

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