Sales & Marketing

Stop Negotiating, Start Influencing to Close Your Sales

Stop Negotiating, Start Influencing to Close Your Sales

Seasoned speaker and sales expert John Palumbo, MIRM, does more than teach salespeople new skills: he is a student of sales science. During these studies, he’s learned that the top producers in the world have stopped using old-fashioned negotiating tactics.

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What New Home Sales and Marketing Professionals Should Know for 2018

Filed in Sales & Marketing by on January 2, 2018 0 Comments
What New Home Sales and Marketing Professionals Should Know for 2018

Several new home sales and marketing experts who hold the MIRM (Master In Residential Marketing) designation weigh in on what you need to know to be ready for 2018.

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Color of the Year is Best in Small Doses

Filed in Design, Sales & Marketing by on December 13, 2017 0 Comments
Color of the Year is Best in Small Doses

The 2018 Pantone color of the year is a rich purple often seen on royal robes, the sky at dusk and unicorn manes. But how might it be used in home design and model home merchandising? Three NAHB member design experts chime in.

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7 Tiny Reasons You’re Not Closing More Sales

7 Tiny Reasons You’re Not Closing More Sales

Even some of the most successful sales managers don’t know exactly what it is they do that keeps driving people to buy from them. Marketing strategist John Palumbo shares some insights that can help certain agents rise above the rest.

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Remodeler Turns Passion Into Profit

Filed in Awards, Business Management, Remodelers, Sales & Marketing by on November 28, 2017 0 Comments
Remodeler Turns Passion Into Profit

November’s Remodeler of the Month, Stephen Layman, has built a successful career doing what he’s always loved.

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Inside Out: Build a Foundation for Marketing Success

Inside Out: Build a Foundation for Marketing Success

If your sales and marketing team doesn’t understand and truly believe in your company’s mission and objectives and can’t work together in pursuit of them, they will never be able to truly communicate your company’s messaging in a genuine way. Here are four elements to consider to help your companies’ inner beauty shine.

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Support Small Businesses on Nov. 25

Filed in Sales & Marketing by on November 16, 2017 0 Comments
Support Small Businesses on Nov. 25

NAHB is proud to support its small business members on Small Business Saturday® and throughout the year.

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Boost Your Residential Marketing Skills with this MIRM Course

Boost Your Residential Marketing Skills with this MIRM Course

From research and analysis to help you determine where and what to build, to making sure you are reaching the intended buyer, two NAHB courses in residential marketing will give your business a boost.

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Differentiate Yourself and Increase Sales

Filed in Education, Sales & Marketing by on October 5, 2017 0 Comments
Differentiate Yourself and Increase Sales

What are your business’ unique qualities? How do you make your business stand out from the competition? Find out in this Oct. 25 webinar.

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How to Create Marketing Magic

Filed in Education, Sales & Marketing by on October 4, 2017 0 Comments
How to Create Marketing Magic

The latest issue of NAHB’s Sales + Marketing Ideas magazine is now available on the mobile app. Read how to create sharable content, identify marketing opportunities, align the company’s messaging, and more.

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