Sales & Marketing

What You Say Matters — Selling High Performance to Your Customers

What You Say Matters — Selling High Performance to Your Customers

Living harder in their homes has people considering what they really want in their next house. Efficient, comfortable and healthy homes are likely to be high on the list of “must-haves” for those looking to buy or to remodel. When talking to potential home buyers, consider highlighting features that meet some of these new ”must-haves.”

Continue Reading »

How Much Does it Cost Remodelers to Do Business?

How Much Does it Cost Remodelers to Do Business?

A newly released NAHB study shows that the average gross profit margin for remodelers rose in 2018 to the highest it has been in nearly 30 years. The findings are included within NAHB’s 2020 edition of the Remodelers’ Cost of Doing Business Study.

Continue Reading »

Using Drones in Residential Construction May Become More Popular

Using Drones in Residential Construction May Become More Popular

Home builders are embracing technology to help keep their businesses running amid the current COVD-19 pandemic. The use of drones may become more widely used as the industry adapts due to stay at home orders, social distancing, and possible restricted movement even as some state stay orders have lifted.

Continue Reading »

4 Factors You Should Know When Marketing to Gen Z

4 Factors You Should Know When Marketing to Gen Z

Described as the “selfie generation,” Generation Z currently comprises 26% of the U.S. population. By 2020, Gen Zers will command nearly 40% of all consumer shopping and are primary drivers of their parents’ purchasing decisions. Here’s what you need to know to capture their attention.

Continue Reading »

Build Strong Relationships with Real Estate Brokers

Filed in Education, Sales & Marketing by on January 14, 2020 0 Comments
Build Strong Relationships with Real Estate Brokers

NAHB’s Builder Broker Cooperation Webinar Series, which runs for three consecutive weeks this February, provides best practices for working with real estate brokers.

Continue Reading »

Fine Tune Your Marketing Budget for 2020

Filed in Business Management, Remodelers, Sales & Marketing by on December 20, 2019 1 Comment
Fine Tune Your Marketing Budget for 2020

NAHB developed the Remodeling Expenditure by ZIP Code Dataset as a resource for remodeling business owners and marketing professionals to help them best allocate marketing dollars to achieve the highest ROI.

Continue Reading »

Silver Award Winners Announced for National Sales and Marketing Awards

Filed in Awards, Sales & Marketing by on December 12, 2019 0 Comments
Silver Award Winners Announced for National Sales and Marketing Awards

NAHB’s National Sales and Marketing Council (NSMC) has announced Silver Award winners for The Nationals new home sales and marketing awards. 

Continue Reading »

IBS 2020 Master Workshop: 10 Ways to Shorten the Buying Cycle

IBS 2020 Master Workshop: 10 Ways to Shorten the Buying Cycle

In the IBS Master Workshop, “10 Ways to Shorten the Buying Cycle,” industry expert presenters will put on trial many “sacred cow” sales practices and examine 10+ new ideas to counter out-of-date practices.

Continue Reading »

NAHB’s Largest Award Program Closes Soon

Filed in Awards, Sales & Marketing by on October 10, 2019 0 Comments
NAHB’s Largest Award Program Closes Soon

Do you still need time to finish your application for The Nationals? It’s not too late! The deadline for The Nationals awards applications has been extended to Friday, Oct. 18.

Continue Reading »

Setting Social Media Goals is Essential to Sales Success

Filed in Education, Sales & Marketing by on October 3, 2019 0 Comments
Setting Social Media Goals is Essential to Sales Success

Using social media effectively and consistently to influence buying behavior is as dependent on a strong foundation as is the structural integrity of the homes you’re building. Consider these six goals to help build your program.

Continue Reading »