Sales & Marketing

Up Your Sales and Marketing Game

Filed in Business Management, Education, Sales & Marketing by on September 6, 2018 0 Comments
Up Your Sales and Marketing Game

With new technologies and more informed and demanding buyers than ever, home builders and remodelers need to stand out from the crowd. This NAHB online course is a great help.

Continue Reading »

Drive Sales with Curated Design Packages at Production Prices

Filed in Design, Sales & Marketing by on August 29, 2018 0 Comments
Drive Sales with Curated Design Packages at Production Prices

In an age of Houzz and Pinterest, a home builder in North Carolina launched Fresh Paint, a brand designed to test how many premium finishes can be included in a home built on a production platform.

Continue Reading »

The 5 Best Practices of High-Performing Sales Managers

The 5 Best Practices of High-Performing Sales Managers

Do you want to lead your teams to higher performance? The key is to focus on the right stuff.

Continue Reading »

Don’t Miss the Deadline! Enter NAHB Awards by Aug. 24

Don’t Miss the Deadline! Enter NAHB Awards by Aug. 24

There’s still time to enter your company’s best work to some of the building industry’s most prestigious national awards programs. Winning one of these highly respected NAHB honors puts your firm on the fast track to recognition in your community, your industry, your peers and – most importantly – your clients.

Continue Reading »

Luxury at Every Price Point: Including Smaller Ones

Filed in Awards, Home Building, Sales & Marketing by on August 7, 2018 0 Comments
Luxury at Every Price Point: Including Smaller Ones

This model home has a clear target market: a confident, single woman who is design-driven and needs affordability. The challenge was to create exciting design with finish packages that were within the buyer’s budget.

Continue Reading »

Closing Strategies for Today’s ‘Amazon Prime’ Home Buyer

Filed in Sales & Marketing by on July 31, 2018 2 Comments
Closing Strategies for Today’s ‘Amazon Prime’ Home Buyer

Closing is not an action, as most believe, but more accurately, a strategy. As times change, so must a salesperson’s strategy for closing sales.

Continue Reading »

Ask a MIRM: Why The Nationals Matter

Filed in Awards, Sales & Marketing by on July 24, 2018 0 Comments
Ask a MIRM: Why The Nationals Matter

When the finalists were being announced for the Sales Manager of the Year category, I sat there convinced I didn’t have a chance and just felt blessed to be a finalist. I knew some of the other finalists, and I knew how fantastic they were at what they did. As they began to list the traits of the Gold winner, I thought to myself, “The winner sounds great at what they do.” Then I heard my name announced.

Continue Reading »

In New Home Sales, Process Equals Growth

In New Home Sales, Process Equals Growth

If you want to freak out certain personality types, just start throwing around words like process, systems, tracking and accountability — words that might invoke a few “four-letter-word” responses. However, everyone can master these properties, but some of us require more support than others to get there.

Continue Reading »

Why the ‘Fear of Missing Out’ is the Best Motivator

Why the ‘Fear of Missing Out’ is the Best Motivator

Companies are spending millions of dollars these days on research to more fully understand consumer behavior. Their findings reveal not only how to better influence their customers, but also how to better motivate their employees — especially the sales staff.

Continue Reading »

Geo-Farming: A Ticket to More Qualified Leads

Filed in Remodelers, Sales & Marketing by on July 3, 2018 2 Comments
Geo-Farming: A Ticket to More Qualified Leads

Running newspaper ads, putting up billboards and posting fliers is sooo 20th century. So for its annual Remodeled Tour of Homes, the MBA of Pierce County took advantage of a new-age marketing strategy and saw great results.

Continue Reading »

Advertisement