Sales & Marketing

Laundry Rooms: A New Design Frontier

Laundry Rooms: A New Design Frontier

All it takes is a quick look at Houzz to realize laundry rooms are becoming game changers. And depending on their market, home builders can promote their laundry rooms in ways that appeal to any number of different buyers.

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Why Builders Need Brokers

Filed in Business Management, Sales & Marketing by on May 7, 2018 0 Comments
Why Builders Need Brokers

In Partnering with Brokers to Win More Sales, Quint Lears gives practical suggestions to help you create long-term, powerful and productive relationships with your local real estate brokers. Now more than ever, it’s imperative to include broker partnerships within your sales strategy to help increase your bottom line.

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Buyers Say It’s Harder to Find the Right Home

Filed in Economics, Sales & Marketing by on May 2, 2018 0 Comments
Buyers Say It’s Harder to Find the Right Home

Prospective home buyers say it is getting more difficult to find the right home, according to a quarterly survey based on national polls conducted by Morning Consult.

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Rethinking the 55+ Buyer

Filed in 55+ Housing, Design, Sales & Marketing by on April 25, 2018 2 Comments
Rethinking the 55+ Buyer

55+ buyers seek convenience, experiences and value. They’re looking for a community that goes beyond a quality home and inviting neighborhood. They care about events, programming and amenities over the size of the spaces within the building.

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Online Mortgages More Attractive Than Online Dating

Online Mortgages More Attractive Than Online Dating

Society’s general acceptance of and reliance on technology is quickly permeating the housing industry. In fact, a recent survey found the portion of Americans who say they’d feel comfortable applying online for a mortgage is greater than those who’d consider online dating.

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Facebook vs. Congress: What Should Home Builders Know?

Facebook vs. Congress: What Should Home Builders Know?

Facebook CEO Mark Zuckerberg was asked to testify in front of House and Senate committees this week to discuss election influence, but members had far more questions about advertising, user data, privacy and consent. What are the takeaways for builders and remodelers?

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Defusing Objection Bombs in Sales

Defusing Objection Bombs in Sales

if you’re in sales, you’re going to deal with objections. And many new-home sales consultants have a difficult time overcoming objections from prospective buyers. Objections are like bombs: If not defused, they will blow up in your face! The key is learning how to masterfully mollify each situation. 

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How to Build a Successful Social Media Marketing Plan

Filed in Sales & Marketing by on March 28, 2018 4 Comments
How to Build a Successful Social Media Marketing Plan

In Social Media Marketing for Your Business, the latest title released by BuilderBooks, NAHB’s publishing arm, builders and other members of the industry see how a long-term approach to building and maintaining an effective marketing strategy with social media can benefit their businesses.

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Improving Multifamily Marketing: The Team Approach

Filed in Multifamily, Sales & Marketing by on March 27, 2018 0 Comments
Improving Multifamily Marketing: The Team Approach

There is a systemic problem in the role of marketing as it relates to real estate development. Marketers don’t have an active role as early as they need to be. All of the product development, land-use planning and public space design is done well in advance of marketing’s involvement. Usually, marketing teams are brought in at the latter stages of this process when plans are already formed. Then, they’re tasked with figuring out how to bring a community to market. This is something we have to change.

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Meet Christy Beck, MIRM, CSP

Meet Christy Beck, MIRM, CSP

March is National Designation Month, which gives NAHB a chance to shine a spotlight on some outstanding building industry professionals who were named Designees of the Year for 2017 and honored in January during the 2018 International Builders’ Show.

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