Sales & Marketing

How to Motivate Potential Customers

Filed in Education, Sales & Marketing by on August 31, 2017 2 Comments
How to Motivate Potential Customers

With new technologies, the influx of Millennials and more informed and demanding buyers than ever, how do you stand out from the crowd and make your brand relevant? The NAHB Marketing and Sales for Building Professionals Live Online course will demonstrate how by using the latest marketing and sales tools available today.

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Housing Affordability Inches Lower in 2nd Quarter

Filed in Economics, Sales & Marketing by on August 10, 2017 0 Comments
Housing Affordability Inches Lower in 2nd Quarter

Rising home prices offset a quarter-point drop in mortgage interest rates to move housing affordability slightly lower in the second quarter of 2017, according to the NAHB/Wells Fargo Housing Opportunity Index released today.

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NAHB National Sales and Marketing Awards Open

Filed in Awards, Sales & Marketing by on August 2, 2017 1 Comment
NAHB National Sales and Marketing Awards Open

The Nationals competition pays tribute to superior new home sales and marketing achievements by individual sales and marketing professionals, home builders and associates, and local sales and marketing councils. The deadline to enter is Oct. 18.

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Best of IBS Webinar: Boost Sales with Facebook

Filed in Education, Sales & Marketing, Technology by on July 12, 2017 0 Comments
Best of IBS Webinar: Boost Sales with Facebook

Learn how to drive real, measurable results on Facebook: increased walk-in and online traffic, appointments and sales in this July 19 event.

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Sales + Marketing Ideas Launches App

Filed in Education, Sales & Marketing, Technology by on June 30, 2017 0 Comments
Sales + Marketing Ideas Launches App

Now you can learn from the best minds in new home sales and marketing right on your smartphone or tablet with Sales + Marketing Ideas magazine’s new mobile app.

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Honor the Building Systems Industry’s Best

Honor the Building Systems Industry’s Best

Presented by the Building Systems Councils, the 2018 BSC Jerry Rouleau Awards are now accepting submissions.

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June 28 Webinar: Are Millennials the Market You’re Missing?

Filed in Education, Sales & Marketing by on June 19, 2017 0 Comments
June 28 Webinar: Are Millennials the Market You’re Missing?

A far cry from the cliché of graduating college only to return to their parents’ basements, Millennials are getting older and becoming viable and attractive consumers in the housing market.

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‘Connected’ Homes are the New Standard

Filed in Housing Trends, Sales & Marketing, Technology by on June 13, 2017 1 Comment
‘Connected’ Homes are the New Standard

“We’ve reached a point where the majority of consumers aren’t only willing to invest in it, but they’re expecting their next home to be connected,” says Grayling Love, product line manager at Eaton Corporation. Love will lead an in-depth discussion with builder members on the emerging trends in connected-home technologies during a presentation this week at the Midyear Board Meeting.

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Husband and Wife Remodelers Avoid Management Pitfalls

Husband and Wife Remodelers Avoid Management Pitfalls

Agreeing on whose turn it is to fold the laundry is one thing. Becoming business partners with your life partner is a whole new level of teamwork. Maya and Len Bogh, co-owners of Great Northern Builders, Inc. in South Berwick, Maine, describe their working dynamic as one that has evolved throughout their 12-year marriage. They also feel more poised with their business management efforts as a result of networking with the right experts.

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Learn Valuable Tips During National Small Business Week

Learn Valuable Tips During National Small Business Week

It’s not too late to register for several free webinars during this year’s National Small Business Week, April 30-May 6.

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