More people are now using mobile devices to access the Internet than personal computers and the ramifications are enormous for builders seeking to market their homes, according to experts at a Jan. 21 International Builders’ Show seminar on mobile marketing.
The 50+ Housing Council has announced the winners of its 2015 Best of 50+ Housing Awards, honoring excellence and innovation in the design, development, lifestyle and marketing of housing that appeals to the mature market. Top honors went to Sun City Yokohama Minami in Yokohama, Japan, a six-story independent living residence.
Spending on remodeling projects rose by almost $6 billion between 2011 and 2013 and this year could easily post record-level spending, according to the newly released Emerging Trends in the Remodeling Market report prepared by the Joint Center for Housing Studies of Harvard University.
The best way to know if a prospective remodeling client is the right fit for your company is to audition them, according to David Lupberger, president of David Lupberger & Associates based in Boulder, Colo.
Each year when NAHB announces the Best in American Living awards, it’s interesting to pick out the common themes among the winners, even as each design is unique. “Homes are being designed with relaxation in mind, as this year we saw an overall simplification in the designs with cleaner lines and more natural elements,” said 2014 BALA Chairman Stephen C. Moore, senior partner-marketing with BSB Design Inc. in Des Moines, Iowa.
The kitchen is the hub of the home and today’s designers are offering open space with areas designated for specific uses such as cooking, dining, conversation and relaxation. Adjacent areas to the kitchen such as the garage, pantry and laundry are also important to the flow of the house.