Tag: marketing

Cutting-Edge Products, Wellness Community in Mexico Win NAHB Global Innovation Awards

Filed in Awards, Technology by on April 22, 2021 0 Comments
Cutting-Edge Products, Wellness Community in Mexico Win NAHB Global Innovation Awards

Cutting-edge, advanced products and services from Boston and Ontario, Canada, and a wellness sanctuary in San Jose del Cabo, Mexico, were recently recognized as NAHB’s 2020 Global Innovation Award winners.

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2021 Marketing Tips Every Builder Should Know

Filed in Business Management, Education, IBS by on March 24, 2021 0 Comments
2021 Marketing Tips Every Builder Should Know

Staying on top of home-buying trends is critical to creating effective marketing campaigns to target today’s prospective buyers. Are you up to speed on the latest information? Now is a great time to hone your knowledge and your skills with these top sessions from the IBSx Education & Exhibitor Showcase.

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What You Say Matters — Selling High Performance to Your Customers

What You Say Matters — Selling High Performance to Your Customers

Living harder in their homes has people considering what they really want in their next house. Efficient, comfortable and healthy homes are likely to be high on the list of “must-haves” for those looking to buy or to remodel. When talking to potential home buyers, consider highlighting features that meet some of these new ”must-haves.”

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Systems-Built Companies Showcase Top Design and Marketing

Filed in Awards by on February 19, 2020 0 Comments
Systems-Built Companies Showcase Top Design and Marketing

The 2020 best systems-built homes, industry professionals and marketing initiatives were recognized at the 2019 Building Systems Housing Summit in Pittsburgh.

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Setting Social Media Goals is Essential to Sales Success

Filed in Business Management, Education by on October 3, 2019 0 Comments
Setting Social Media Goals is Essential to Sales Success

Using social media effectively and consistently to influence buying behavior is as dependent on a strong foundation as is the structural integrity of the homes you’re building. Consider these six goals to help build your program.

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How to Enhance Your Customer Experience to Boost Profits: Engaging Leads

Filed in Business Management, IBS by on April 30, 2019 0 Comments
How to Enhance Your Customer Experience to Boost Profits: Engaging Leads

It may sound contradictory to the name of the industry, but builders aren’t in the home-building business; they’re in the customer business. And how builders initiate and manage these customer relationships are the keys to a successful business.

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How to Enhance Your Customer Experience to Boost Profits: Generating Leads

Filed in Business Management, IBS by on April 24, 2019 0 Comments
How to Enhance Your Customer Experience to Boost Profits: Generating Leads

For today’s home buyers, the customer experience does not always start in the sales center. In fact, many customers have likely already researched your company online before they visit you in person. So how can builders make their companies stand out and provide a seamless customer experience throughout the entire sales process?

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Differentiate Yourself and Increase Sales

Filed in Business Management, Education by on October 5, 2017 0 Comments
Differentiate Yourself and Increase Sales

What are your business’ unique qualities? How do you make your business stand out from the competition? Find out in this Oct. 25 webinar.

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How to Create Marketing Magic

Filed in Education by on October 4, 2017 0 Comments
How to Create Marketing Magic

The latest issue of NAHB’s Sales + Marketing Ideas magazine is now available on the mobile app. Read how to create sharable content, identify marketing opportunities, align the company’s messaging, and more.

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NAHB National Sales and Marketing Awards Open

Filed in Awards by on August 2, 2017 1 Comment
NAHB National Sales and Marketing Awards Open

The Nationals competition pays tribute to superior new home sales and marketing achievements by individual sales and marketing professionals, home builders and associates, and local sales and marketing councils. The deadline to enter is Oct. 18.

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