Sales & Marketing

Join NAHB for Webinar Wednesdays in July

Join NAHB for Webinar Wednesdays in July

NAHB Education is offering a variety of dynamic webinars for housing industry professionals every Wednesday in July.

Continue Reading »

Free NAHB Webinar Provides Guidance for Completing Home Sales Digitally

Free NAHB Webinar Provides Guidance for Completing Home Sales Digitally

NAHB’s free webinar, Moving the Buyer’s Journey Online: A How to Guide for Completing Your Sales Digitally, scheduled for Wednesday, July 1, will map out the steps and procedures needed to simplify the buying process in the new world of online selling.

Continue Reading »

How Gen Z and Millennials are Changing Home Building Forever

Filed in Design, Education, Sales & Marketing by on June 18, 2020 2 Comments
How Gen Z and Millennials are Changing Home Building Forever

NAHB’s webinar, “How Gen Z and Millennials Are Changing Home Building Forever,” scheduled for Wednesday, June 24, will highlight how these consumers are making an impact on home design with their strong home buying preferences

Continue Reading »

What You Say Matters — Selling High Performance to Your Customers

What You Say Matters — Selling High Performance to Your Customers

Living harder in their homes has people considering what they really want in their next house. Efficient, comfortable and healthy homes are likely to be high on the list of “must-haves” for those looking to buy or to remodel. When talking to potential home buyers, consider highlighting features that meet some of these new ”must-haves.”

Continue Reading »

How Much Does it Cost Remodelers to Do Business?

How Much Does it Cost Remodelers to Do Business?

A newly released NAHB study shows that the average gross profit margin for remodelers rose in 2018 to the highest it has been in nearly 30 years. The findings are included within NAHB’s 2020 edition of the Remodelers’ Cost of Doing Business Study.

Continue Reading »

Using Drones in Residential Construction May Become More Popular

Using Drones in Residential Construction May Become More Popular

Home builders are embracing technology to help keep their businesses running amid the current COVD-19 pandemic. The use of drones may become more widely used as the industry adapts due to stay at home orders, social distancing, and possible restricted movement even as some state stay orders have lifted.

Continue Reading »

4 Factors You Should Know When Marketing to Gen Z

4 Factors You Should Know When Marketing to Gen Z

Described as the “selfie generation,” Generation Z currently comprises 26% of the U.S. population. By 2020, Gen Zers will command nearly 40% of all consumer shopping and are primary drivers of their parents’ purchasing decisions. Here’s what you need to know to capture their attention.

Continue Reading »

Build Strong Relationships with Real Estate Brokers

Filed in Education, Sales & Marketing by on January 14, 2020 0 Comments
Build Strong Relationships with Real Estate Brokers

NAHB’s Builder Broker Cooperation Webinar Series, which runs for three consecutive weeks this February, provides best practices for working with real estate brokers.

Continue Reading »

Fine Tune Your Marketing Budget for 2020

Filed in Business Management, Remodelers, Sales & Marketing by on December 20, 2019 1 Comment
Fine Tune Your Marketing Budget for 2020

NAHB developed the Remodeling Expenditure by ZIP Code Dataset as a resource for remodeling business owners and marketing professionals to help them best allocate marketing dollars to achieve the highest ROI.

Continue Reading »

Silver Award Winners Announced for National Sales and Marketing Awards

Filed in Awards, Sales & Marketing by on December 12, 2019 0 Comments
Silver Award Winners Announced for National Sales and Marketing Awards

NAHB’s National Sales and Marketing Council (NSMC) has announced Silver Award winners for The Nationals new home sales and marketing awards. 

Continue Reading »