Longtime Member Reaches Record Milestone for Member Recruitment

Filed in Committees and Councils, Membership by on May 7, 2020 21 Comments

In real estate, they say the most important elements are: location, location, location. Similarly, when it comes to business development, S. Robert August, MIRM Fellow, CMP, CSP, MCSP, CAASH, president of Denver-based North Star Synergies, has a mantra of his own:

S. Robert August addresses the audience at a ceremony during IBS 2017.

“The three most important components in business are: contacts, contacts and more contacts,” he says.

Throughout a career spanning more than four decades, August’s zeal for networking has driven much of his success in the business world. It’s also directly led to a record-setting number of new memberships and member retentions within NAHB: Earlier this year, August surpassed a lifetime total of 4,000 Spike credits — more than any other member in the Federation’s history.

A Spike is any member of a local association who recruits and helps retain new members. Spikes accrue points based on their recruitment and retention efforts.

“As an advocate for both recruitment and retention, Robert is a living embodiment of membership,” said Membership Committee Chair Rich Robinson. “His commitment to the success of our Federation is not only exemplary — it’s now legendary. Robert is never afraid to make the ask, knowing that [membership] would offer tremendous benefits to that non-member both personally and professionally.”

Giving Back

Staying focused on membership at such a high level is August’s way of giving back to the industry. He largely credits NAHB and the HBA of Metro Denver for providing him with the opportunities, knowledge and resources that have helped his business thrive.

“My memberships with our local association and NAHB have meant so much to my career,” August said. “For me, it’s not about receiving awards or other acknowledgments, but rather, making countless connections and developing great relationships with industry leaders whom I’ve helped and, in turn, have helped me. That’s what membership is all about sharing knowledge and leaning on the experiences of a multitude of talented people, all of whom can help each other’s businesses grow.”

August makes a compelling case when touting the benefits of membership. And with a continually expanding professional network over the decades, he says finding prospective members was never the hard part. From his perspective, the biggest challenge has always been “finding those who are willing to roll up their sleeves, volunteer their time and give back” to the industry.

With that in mind, August is always very forthright with prospective members: “I tell people up front that they should only become a member if they truly want to get involved. For those who are, it leads to higher retention and an even more valuable membership experience because the more you give, the more you get in return.”

Maintaining Communication

August acknowledges that member outreach and recruitment might seem daunting to some, but that it doesn’t require you to be a salesperson. He says that by simply staying in touch with people to ask how they are doing and if they need anything can make a big impact.

“Nothing positive or productive in business happens without direct communication,” August said. “I maintain open lines of communication with everyone, whether that’s by [virtual] or in-person meetings, or by phone, email, etc. Now more than ever, it’s critical to stay in touch with friends and colleagues, as well fellow HBA members, former members, prospective members and especially new members.”

Looking Forward

August says that despite the current uncertainties around the world and particularly throughout the housing market, his membership ties provide the extra reassurance he needs.

“These are especially challenging times as we all try to learn a new business normal,” August said. “NAHB is what unites our industry locally, nationally and internationally, and I am confident the NAHB leadership will continue to guide us into the future with positive results, as they’ve done consistently throughout the last 75-plus years!”

Members can log in to nahb.org for more information about the NAHB Spike Club, as well as access resources to support member recruitment and retention.


Comments (21)

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  1. Michael LeCorgne says:

    Congrats to Robert, and thanks for the continued hard work in promoting this fine industry!!

  2. S. August says:

    Dear Michael:
    Thank you for your thoughtful note!
    It is a pleasure helping our industry and meeting and working with excellent folks like you!
    ONwards and UPwards to 5,000 Spikes!

    • William Deiss says:

      Nicely done Robert!

      • Rusty: Thank you and your excellent staff for your support, consideration, cooperation, and help throughout the years! And, a big thanks to Gregory Morrison for his daily help! ONwards and UPwards as I am on the way to 5,000 Spikes!

  3. Deb Earl says:

    Congrats Robert! You are a rock star in our wonderful industry! Stay safe, Deb Earl

  4. Isabel Shocket says:

    Thank you for all of your work for the Federation, Robert! And Congratulations on such a milestone achievement!

  5. Reagan Van Cleave says:

    Great job! Thank you for your incredible efforts with membership!

  6. Saira Rahman says:

    Thank you for all your hard work Robert! The federation is very lucky to have you! Congratulations on a well deserved honor!

  7. Alma Jacobs says:

    Robert, You are my Hero. I know it takes a tremendous amount of hard work and dedication to be so very successful and I know you achieved great joy in being so involved.

  8. Anna Tilley says:

    Wow, this is amazing! Thanks for everything you do and the example you set for others!

  9. Linda MosierVaudt , CGA, CGP, CAPS says:

    Congrats Robert on your membership success! You are truly an inspiration to all recruiters!

    Onward and Upwards For Sure!!

  10. Anne Ladewig says:

    Congratulations to the LEGEND S. Robert on achieving this unprecedented milestone! You are not only a recruiter, but a mentor and source of encouragement to others. Thank you for all that you have done and continue to do.

    Onward and Upwards!

  11. Mary Beth Hebert-Amelon says:

    Congratulations Robert! MB & Gary Amelon

  12. Natalie bollinger says:

    To you S. Robert – My very best wishes and fondest memories. Congrats!

  13. Mr. August – Thank you for your dedication to our industry and huge accomplishment of reaching this historic spike number. Reading this article brought me hope and inspiration. During these times of uncertainty it is exactly what I needed to see. Although I have never met you in person I hope one day I will. With much gratitude and respect, Rose Selman

  14. Lori Asaro says:

    Robert, Thank you for your leadership in this arena. You are sure to have committed endless volunteer hours to have achieved such results! I admire your commitment to our industry and Federation. Thank you for all that you have done and for setting such a high bar for all of us to try and emulate!

    Cheers to you! Lori

  15. Congratulations Robert for this incredible milestone! Not a surprise really as Robert naturally inspires others to go for greater things. Our industry is better with Robert in it. Well Done Robert. Onwards and Upwards, :).

  16. Linda Hebert says:

    Congratulations, Robert! You are an icon and an inspiration. Thank You so much for your dedication to the industry and the Federation. You are the most devoted member I know. Thank you. Onward and Upward!

  17. Richard Jackson says:

    Way too cool Robert – I so cherish your friendship and appreciate your industry involvement. Your experienced-based expertise has been such a value-add for so many builders and developers over the years – you are indeed a wonderful driver of success for so many!

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