How to Protect Your Reputation from Negative Customer Reviews

Filed in Codes and Standards, Education by on August 1, 2018 0 Comments

ocial media applications Facebook, Instagram, Twitter, Google, Youtube, Vimeo, LinkedIn, Pinterest, WhatsApp etc.What do you do when an unhappy client lights up your Facebook page with negative comments about the work you do?

Federal law prohibits companies from suppressing negative consumer reviews. How do you protect your reputation?

In the Aug. 8 webinar Give Me 5 Stars: FTC Guidelines and Federal Legislation on Customer Reviews, speakers William Allen of William A. Allen Consulting  and Paul Cardis of Avid Ratings explain how to protect yourself with best practices that will keep you above reproach, help avoid trouble and prove your business is worth working with.

Participants in this webinar will learn how to:

  • Implement a consistent and credible process for ensuring reviews are free of bias and prejudice.
  • Identify federal guidelines and possible repercussions for a builder not following the ethics and mandates of these guidelines.
  • Develop a review that is statistically sound and addresses customer and builder bias.
  • Establish credibility by assuming an attitude of authenticity in interactions with customers.

In addition, the presenters will discuss the Federal Trade Commission rules regarding endorsements and testimonials in advertising and how to ensure that your company is compliant.

You must register by 3 p.m. ET on Tuesday, Aug. 7. The webinar takes place 2-3 p.m. ET Aug. 8. For questions about registration, please contact Sheila Coble at, or call her at 800-368-5242 x8057.

If you are an NAHB designee seeking continuing education credits, you’ll earn one credit for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.

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