A Strong Mobile App: A Must in Today’s Marketplace

Filed in Business Management, Education, IBS by on January 30, 2015 1 Comment

“Well, I’m gonna find a home, and we’ll see how it feels goin’ mobile.” — Pete Townshend, The Who
When Pete Townshend wrote those lyrics 44 years ago there was no Internet. Yet those words still ring true today — though in a completely different context.

More people are now using mobile devices to access the Internet than personal computers and the ramifications are enormous for builders seeking to market their homes, according to experts at a Jan. 21 NAHB International Builders’ Show seminar on mobile marketing.

Citing a recent study, Jimmy Diffee, with The Bokka Group based in Denver, said that 61% of visitors will return to Google search if a website is not mobile friendly and that 36% of websites are designed for mobile use only.

“For builders, mobile landing pages are a must” to market their homes and developments said Diffee, adding that speed matters. “Seventy-one percent of mobile users will leave your site after waiting more than five seconds for content to load,” he said.

The bottom line: With the majority of consumers looking for homes on their mobile devices, builders need to make sure that their websites are mobile-friendly.

Diffee and Troy Reierson of New Home Feed in Oakland, Calif., offered the following guidelines for builders to market their websites for mobile users:

  • Put your mobile application first. Since more consumers use tablets and cell phones to shop for homes rather than personal computers, the mobile application should take top priority. Builders are encouraged to test their site in the field, have others use it and provide feedback, and to explore competitors’ sites for ideas on what does and does not work.
  • Make it easy for customers to contact your business. HTML phone numbers should be displayed on every page of your website, either at the very top or very bottom. All links should be tested to make sure they work. The same holds true for directions to your model homes or business – working links should be visible on every page.
  • Include more photos. Virtually all buyers consider website digital photo galleries important to their builder selection process.

“Consumers are shopping for everything on mobile now and your website needs to reflect that,” said Reierson.


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  1. Kent says:

    I need a local person in NW Portland to help me

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