Tag: social media

Setting Social Media Goals is Essential to Sales Success

Filed in Education, Sales & Marketing by NAHB Now on October 3, 2019 • 0 Comments

Using social media effectively and consistently to influence buying behavior is as dependent on a strong foundation as is the structural integrity of the homes you’re building. Consider these six goals to help build your program.

How to Protect Your Reputation from Negative Customer Reviews

Filed in Codes and Regulations, Education by NAHB Now on August 1, 2018 • 0 Comments

Federal Trade Commission regulations require builders to be honest when replying to customer feedback on social media. How do you do so while also protecting your reputation?

Facebook vs. Congress: What Should Home Builders Know?

Filed in Business Management, Capitol Hill, Codes and Regulations, Multifamily, Remodelers, Sales & Marketing by NAHB Now on April 13, 2018 • 2 Comments

Facebook CEO Mark Zuckerberg was asked to testify in front of House and Senate committees this week to discuss election influence, but members had far more questions about advertising, user data, privacy and consent. What are the takeaways for builders and remodelers?

NAHB Launches Instagram Consumer Initiative

Filed in Membership by NAHB Now on December 8, 2017 • 0 Comments

The new NAHB @homebuilders Instagram account “is designed to build awareness among the home buying audience of the craftsmanship and innovation of NAHB members,” said NAHB Chairman Granger MacDonald. “We want Instagram’s 700 million monthly users to see how our members are building homes, enriching communities and changing lives.”

Best of IBS Webinar: Boost Sales with Facebook

Filed in Education, Sales & Marketing, Technology by NAHB Now on July 12, 2017 • 0 Comments

Learn how to drive real, measurable results on Facebook: increased walk-in and online traffic, appointments and sales in this July 19 event.

Case Study: Supporting a Brand Through Social Media

Filed in Business Management, Sales & Marketing by NAHB Now on August 24, 2016 • 1 Comment

This recent case study featured in Sales + Marketing Ideas magazine highlights one company’s social media strategy, and how it helped them turn potential buyers into loyal brand ambassadors.

5 Ways to Launch a Local Online Advertising Campaign

Filed in Business Management, Sales & Marketing, Technology by NAHB Now on July 13, 2016 • 0 Comments

Online advertising can be a scary place with a lot of unknowns, new terms, new ways of spending dollars and faster turnarounds, but dollar for dollar it can be come of the best advertising investments you can make.

Learn Online with LERN

Filed in Business Management, Education, Sales & Marketing, Technology by NAHB Now on June 20, 2016 • 1 Comment

NAHB partners with LERN to bring online courses to members on subjects that are important and useful to builders, remodelers and their trade partners and service providers, but not specifically focused on the home building industry. There are six LERN courses that start July 5.