Tag: social media

How to Protect Your Reputation from Negative Customer Reviews

Filed in Codes and Regulations, Education by on August 1, 2018 0 Comments
How to Protect Your Reputation from Negative Customer Reviews

Federal Trade Commission regulations require builders to be honest when replying to customer feedback on social media. How do you do so while also protecting your reputation?

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Facebook vs. Congress: What Should Home Builders Know?

Facebook vs. Congress: What Should Home Builders Know?

Facebook CEO Mark Zuckerberg was asked to testify in front of House and Senate committees this week to discuss election influence, but members had far more questions about advertising, user data, privacy and consent. What are the takeaways for builders and remodelers?

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NAHB Launches Instagram Consumer Initiative

Filed in Membership by on December 8, 2017 0 Comments
NAHB Launches Instagram Consumer Initiative

The new NAHB @homebuilders Instagram account “is designed to build awareness among the home buying audience of the craftsmanship and innovation of NAHB members,” said NAHB Chairman Granger MacDonald. “We want Instagram’s 700 million monthly users to see how our members are building homes, enriching communities and changing lives.”

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Best of IBS Webinar: Boost Sales with Facebook

Filed in Education, Sales & Marketing, Technology by on July 12, 2017 0 Comments
Best of IBS Webinar: Boost Sales with Facebook

Learn how to drive real, measurable results on Facebook: increased walk-in and online traffic, appointments and sales in this July 19 event.

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Case Study: Supporting a Brand Through Social Media

Filed in Business Management, Sales & Marketing by on August 24, 2016 1 Comment
Case Study: Supporting a Brand Through Social Media

This recent case study featured in Sales + Marketing Ideas magazine highlights one company’s social media strategy, and how it helped them turn potential buyers into loyal brand ambassadors.

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5 Ways to Launch a Local Online Advertising Campaign

Online advertising can be a scary place with a lot of unknowns, new terms, new ways of spending dollars and faster turnarounds, but dollar for dollar it can be come of the best advertising investments you can make.

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Learn Online with LERN

Learn Online with LERN

NAHB partners with LERN to bring online courses to members on subjects that are important and useful to builders, remodelers and their trade partners and service providers, but not specifically focused on the home building industry. There are six LERN courses that start July 5.

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5 Ways Google Analytics Can Help You Boost Sales

Google analytics makes intelligent marketing and business decisions remarkably easier.

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Going Digital Drives Up the Stakes in the Remodeling World

Filed in Remodelers, Sales & Marketing, Technology by on August 12, 2015 0 Comments
Going Digital Drives Up the Stakes in the Remodeling World

These tips could help you stay ahead of the competition in a crowded online market.

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Traditional Marketing Methods Still Work – With the Right Messaging

Traditional Marketing Methods Still Work – With the Right Messaging

While websites and online advertising are the focal point of many marketing campaigns today, traditional media such as radio and TV are still very effective in driving prospective buyers to your website and your community.

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