Tag: sales

Setting Social Media Goals is Essential to Sales Success

Filed in Education, Sales & Marketing by on October 3, 2019 0 Comments
Setting Social Media Goals is Essential to Sales Success

Using social media effectively and consistently to influence buying behavior is as dependent on a strong foundation as is the structural integrity of the homes you’re building. Consider these six goals to help build your program.

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New Home Sales Rebound in June Despite Affordability Concerns

Filed in Economics by on July 24, 2019 1 Comment
New Home Sales Rebound in June Despite Affordability Concerns

Sales of newly built, single-family homes increased in June to a seasonally adjusted annual rate of 646,000 units — a 7% rise from May’s downwardly revised reading.

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How to Enhance Your Customer Experience to Boost Profits: Engaging Leads

How to Enhance Your Customer Experience to Boost Profits: Engaging Leads

It may sound contradictory to the name of the industry, but builders aren’t in the home-building business; they’re in the customer business. And how builders initiate and manage these customer relationships are the keys to a successful business.

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How to Enhance Your Customer Experience to Boost Profits: Generating Leads

How to Enhance Your Customer Experience to Boost Profits: Generating Leads

For today’s home buyers, the customer experience does not always start in the sales center. In fact, many customers have likely already researched your company online before they visit you in person. So how can builders make their companies stand out and provide a seamless customer experience throughout the entire sales process?

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4 Ideas to Turn Your Sales Center into a Top Sales Tool

Filed in Design, Sales & Marketing by on April 12, 2019 0 Comments
4 Ideas to Turn Your Sales Center into a Top Sales Tool

The modern sales center has emerged as one of the most important marketing tools in a builder’s arsenal. Consider these four ideas when planning and designing your next sales center to make it pay off in the end.

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7 Results that Drive Sales

7 Results that Drive Sales

Persuasion is the key to selling. This was among the key takeaways during a Jan. 10 seminar at the International Builders’ Show in Orlando, where John Palumbo of the Jacksonville, Fla-based Sterling Group laid out seven steps to help builders to close more deals and to maximize their sales.

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