Tag: NSMC

The 5 Best Practices of High-Performing Sales Managers

The 5 Best Practices of High-Performing Sales Managers

Do you want to lead your teams to higher performance? The key is to focus on the right stuff.

Continue Reading »

Psychology of Design – Creating the Ideal Sales Environment in a Model Home

Filed in Design, Sales & Marketing by on May 31, 2018 2 Comments
Psychology of Design – Creating the Ideal Sales Environment in a Model Home

Today, it is not enough to rely on demographics, personality types and psychographics: Designers need to incorporate environmental psychology when merchandising model homes. The psychology of design includes behavior, cognition, and what emotional tone the setting and model conveys.

Continue Reading »

Facebook vs. Congress: What Should Home Builders Know?

Facebook vs. Congress: What Should Home Builders Know?

Facebook CEO Mark Zuckerberg was asked to testify in front of House and Senate committees this week to discuss election influence, but members had far more questions about advertising, user data, privacy and consent. What are the takeaways for builders and remodelers?

Continue Reading »

Two SMCs Recruit Big During Membership Drive

Two SMCs Recruit Big During Membership Drive

New events and efforts to boost education and awards programs paid off well for two of the Federation’s sales and marketing councils in 2017 that together added 78 new members to their rosters.

Continue Reading »

Chuck Graham Named Legend of Residential Marketing

Chuck Graham Named Legend of Residential Marketing

During the 2018 International Builders’ Show, the NAHB National Sales and Marketing Council honored Graham for his extensive career of service to the organization.

Continue Reading »

John Palumbo Honored with NSMC Award

John Palumbo Honored with NSMC Award

NAHB’s National Sales and Marketing Council has awarded its Bill Molster Lifetime Achievement Award to John Palumbo, MIRM, a seasoned speaker and sales expert from Jacksonville, Fla.

Continue Reading »

NAHB Names The Nationals Gold Award Winners

NAHB Names The Nationals Gold Award Winners

NAHB honored the year’s outstanding work in residential real estate sales, marketing and design at the National Sales and Marketing Awards gala, one of the building industry’s most glittering events.

Continue Reading »

New NSMC Chair Eager to Help Members Reach Sales Goals

New NSMC Chair Eager to Help Members Reach Sales Goals

Seasoned new home sales professional Christy N. Beck of Raleigh, N.C. was recently installed as the 2018 chair of NAHB’s National Sales and Marketing Council earlier this month.

Continue Reading »

Christy Beck, MIRM, Wins Bill Molster Award

Christy Beck, MIRM, Wins Bill Molster Award

The National Sales and Marketing Council has awarded its lifetime achievement award to Christy Beck, MIRM, a new home marketing professional from Raleigh, N.C.

Continue Reading »

NAHB Names ‘The Nationals’ Gold Award Winners

The year’s most outstanding work in residential real estate sales, marketing and design was honored at The Nationals, the National Sales and Marketing Awards gala that takes place every year at the NAHB International Builders’ Show.

Continue Reading »

Advertisement