Tag: millennials

Millennial Home Preferences vs. Other Generations

Filed in Economics, Housing Trends by on August 9, 2019 4 Comments
Millennial Home Preferences vs. Other Generations

A recent study by the NAHB Economics department highlights the differences between millennial home buyer preferences and other generations over recent years.

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Top 10 Features Millennials Want — and Don’t Want

Filed in Economics, Housing Trends by on August 7, 2019 0 Comments
Top 10 Features Millennials Want — and Don’t Want

At least four out of five millennial buyers prefer laundry rooms, hardwood front exteriors, patios and garage storage. Conversely, they give a thumbs down to elevators, wine cellars and laminate countertops.

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How to Attract Millennial Home Buyers

How to Attract Millennial Home Buyers

Millennials are the largest generation at approximately 79 million strong — surpassing baby boomers by about 4 million. Of those 79 million, 52% are contemplating homeownership, while 37% prefer the flexibility of renting.

So how can builders attract more millennials to purchasing a home?

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2.4 Million Millennial-led Households are Missing

Filed in Economics by on July 13, 2018 9 Comments
2.4 Million Millennial-led Households are Missing

Just 40% of young adults led their own household in 2016, and that number has been dropping steadily since 2000 (46%). While all age groups recorded continuous declines of headship rates between 2000 and 2016, none saw a faster drop than the 25-to-34 year olds.

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What Millennial Home Buyers Want

What Millennial Home Buyers Want

It’s all about location, location, location – with a dash or two of compromise – as millennials, the nation’s largest demographic group at 90 million strong, is poised to dominate the home buying market. Two market researchers – who happen to be millennials themselves – offered insight into their generation in Two Millennials Tell All, an education session offered Jan. 10 during the NAHB International Builders’ Show in Orlando.

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June 28 Webinar: Are Millennials the Market You’re Missing?

Filed in Education, Sales & Marketing by on June 19, 2017 0 Comments
June 28 Webinar: Are Millennials the Market You’re Missing?

A far cry from the cliché of graduating college only to return to their parents’ basements, Millennials are getting older and becoming viable and attractive consumers in the housing market.

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NAHB Pays Special Tribute to Young Industry Professionals

There’s only one month left to get your nominations in for the new NAHB Young Professional Award.

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The Future of Color in Home Design

Filed in Design, Home Building, Housing Trends by on April 11, 2016 0 Comments
The Future of Color in Home Design

Color defines a home’s style, enhances architectural themes, places emphasis on the details and gives a residence an expression of permanence. Today, the largest group of consumers—the Millennials—is shaping the future of color. As the housing market’s most prolific trendsetters and liberal idealists, Millennials are setting the stage for the colors and styles will draw buyers in. […]

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Age Clearly Impacts Preferences in Home Size

Age Clearly Impacts Preferences in Home Size

The varied priorities of house hunters become much clearer when looking at the buyers’ ages. Surveys show just how different the desired home size is for younger home buyers compared to that of the older generations.

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Atlanta PWB Gives Young Professionals Room to Grow

Filed in Councils & Committees, Education, Leadership, Membership by on February 2, 2016 0 Comments
Atlanta PWB Gives Young Professionals Room to Grow

A first for the NAHB Professional Women in Building Council – Elevate – a new young professionals networking and education group for women (and men) – will serve as a model for PWB councils across the country.

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