Tag: marketing

How to Enhance Your Customer Experience to Boost Profits: Engaging Leads

How to Enhance Your Customer Experience to Boost Profits: Engaging Leads

It may sound contradictory to the name of the industry, but builders aren’t in the home-building business; they’re in the customer business. And how builders initiate and manage these customer relationships are the keys to a successful business.

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How to Enhance Your Customer Experience to Boost Profits: Generating Leads

How to Enhance Your Customer Experience to Boost Profits: Generating Leads

For today’s home buyers, the customer experience does not always start in the sales center. In fact, many customers have likely already researched your company online before they visit you in person. So how can builders make their companies stand out and provide a seamless customer experience throughout the entire sales process?

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Differentiate Yourself and Increase Sales

Filed in Education, Sales & Marketing by on October 5, 2017 0 Comments
Differentiate Yourself and Increase Sales

What are your business’ unique qualities? How do you make your business stand out from the competition? Find out in this Oct. 25 webinar.

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How to Create Marketing Magic

Filed in Education, Sales & Marketing by on October 4, 2017 0 Comments
How to Create Marketing Magic

The latest issue of NAHB’s Sales + Marketing Ideas magazine is now available on the mobile app. Read how to create sharable content, identify marketing opportunities, align the company’s messaging, and more.

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NAHB National Sales and Marketing Awards Open

Filed in Awards, Sales & Marketing by on August 2, 2017 1 Comment
NAHB National Sales and Marketing Awards Open

The Nationals competition pays tribute to superior new home sales and marketing achievements by individual sales and marketing professionals, home builders and associates, and local sales and marketing councils. The deadline to enter is Oct. 18.

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Sales + Marketing Ideas Launches App

Filed in Education, Sales & Marketing, Technology by on June 30, 2017 0 Comments
Sales + Marketing Ideas Launches App

Now you can learn from the best minds in new home sales and marketing right on your smartphone or tablet with Sales + Marketing Ideas magazine’s new mobile app.

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Honor the Building Systems Industry’s Best

Honor the Building Systems Industry’s Best

Presented by the Building Systems Councils, the 2018 BSC Jerry Rouleau Awards are now accepting submissions.

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Home Building Veteran to Lead SMC in 2017

Home Building Veteran to Lead SMC in 2017

Linda Hebert, president of Diversified Marketing & Communications, based in Pleasanton, Calif., began her term as the 2017 National Sales and Marketing Council chair during the 2017 International Builders’ Show in Orlando.

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The Science and Art Behind Selling

The Science and Art Behind Selling

Tapping into what customers want and how to sell it to them proved to be a pretty common theme at the International Builders’ Show. These seven focal points could help boost your bottom line.

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Top 10 Best Sellers at IBS

Filed in Construction Industry by on February 6, 2017 0 Comments
Top 10 Best Sellers at IBS

For 2017, NAHB BuilderBooks released several new titles which flew off the shelves. Here are the Top 10 Best Sellers from the 2017 International Builders’ Show.

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