Sales & Marketing

Defusing Objection Bombs in Sales

Defusing Objection Bombs in Sales

if you’re in sales, you’re going to deal with objections. And many new-home sales consultants have a difficult time overcoming objections from prospective buyers. Objections are like bombs: If not defused, they will blow up in your face! The key is learning how to masterfully mollify each situation. 

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How to Build a Successful Social Media Marketing Plan

Filed in Sales & Marketing by on March 28, 2018 4 Comments
How to Build a Successful Social Media Marketing Plan

In Social Media Marketing for Your Business, the latest title released by BuilderBooks, NAHB’s publishing arm, builders and other members of the industry see how a long-term approach to building and maintaining an effective marketing strategy with social media can benefit their businesses.

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Improving Multifamily Marketing: The Team Approach

Filed in Multifamily, Sales & Marketing by on March 27, 2018 0 Comments
Improving Multifamily Marketing: The Team Approach

There is a systemic problem in the role of marketing as it relates to real estate development. Marketers don’t have an active role as early as they need to be. All of the product development, land-use planning and public space design is done well in advance of marketing’s involvement. Usually, marketing teams are brought in at the latter stages of this process when plans are already formed. Then, they’re tasked with figuring out how to bring a community to market. This is something we have to change.

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Meet Christy Beck, MIRM, CSP

Meet Christy Beck, MIRM, CSP

March is National Designation Month, which gives NAHB a chance to shine a spotlight on some outstanding building industry professionals who were named Designees of the Year for 2017 and honored in January during the 2018 International Builders’ Show.

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Two SMCs Recruit Big During Membership Drive

Two SMCs Recruit Big During Membership Drive

New events and efforts to boost education and awards programs paid off well for two of the Federation’s sales and marketing councils in 2017 that together added 78 new members to their rosters.

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Alabama HBA’s New Course Tackles Appraisal Issues

Alabama HBA’s New Course Tackles Appraisal Issues

In an effort to educate industry pros about changes to state building energy codes, and clarify the costs and values associated with those changes, the HBA of Alabama recently developed and launched a new course focused on the appraisal process.

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Chuck Graham Named Legend of Residential Marketing

Chuck Graham Named Legend of Residential Marketing

During the 2018 International Builders’ Show, the NAHB National Sales and Marketing Council honored Graham for his extensive career of service to the organization.

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Accountability: The Key to Sales

Filed in Home Building, Sales & Marketing by on February 14, 2018 3 Comments
Accountability: The Key to Sales

Ever noticed how people who enroll in a weight-loss program that includes accountability and long-term maintenance do better than those who try to go it alone? The same is true in sales. Management consultant Kimberly Mackey explains how team management and motivation is not a one-size-fits-all process.

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John Palumbo Honored with NSMC Award

John Palumbo Honored with NSMC Award

NAHB’s National Sales and Marketing Council has awarded its Bill Molster Lifetime Achievement Award to John Palumbo, MIRM, a seasoned speaker and sales expert from Jacksonville, Fla.

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NAHB Names The Nationals Gold Award Winners

NAHB Names The Nationals Gold Award Winners

NAHB honored the year’s outstanding work in residential real estate sales, marketing and design at the National Sales and Marketing Awards gala, one of the building industry’s most glittering events.

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