Sales & Marketing

How to Enhance Your Customer Experience to Boost Profits: Generating Leads

How to Enhance Your Customer Experience to Boost Profits: Generating Leads

For today’s home buyers, the customer experience does not always start in the sales center. In fact, many customers have likely already researched your company online before they visit you in person. So how can builders make their companies stand out and provide a seamless customer experience throughout the entire sales process?

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4 Ideas to Turn Your Sales Center into a Top Sales Tool

Filed in Design, Sales & Marketing by on April 12, 2019 0 Comments
4 Ideas to Turn Your Sales Center into a Top Sales Tool

The modern sales center has emerged as one of the most important marketing tools in a builder’s arsenal. Consider these four ideas when planning and designing your next sales center to make it pay off in the end.

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How to Make Social Media Work for Your Business

Filed in Membership, Sales & Marketing by on March 29, 2019 0 Comments
How to Make Social Media Work for Your Business

Personal acquaintances and client referrals are typically the most reliable sources of leads for builders and remodelers. The premise of social media doesn’t change this. But when used effectively, it can give the lead-generating process a boost.

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Using Energy Savings to Sell Homes

Using Energy Savings to Sell Homes

Building homes that save money and use less resources is better for the environment, and more comfortable and durable to live in makes sense. It can also be a selling point if properly communicated.

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How to Invest in a Merchandising Program

Filed in Design, Sales & Marketing by on January 8, 2019 0 Comments
How to Invest in a Merchandising Program

NAHB spoke with four of the country’s top new home merchandisers and asked them a few questions to help those new to merchandising get an idea about how it can fit into their marketing plan.

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Tap into Technology to Sell Homes and Stay Ahead of the Curve

Filed in Sales & Marketing by on November 26, 2018 1 Comment
Tap into Technology to Sell Homes and Stay Ahead of the Curve

The way customers are shopping for new homes has changed tremendously thanks to technology. Home buyers now demand a deep, enriched home shopping experience.

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The Crucial Role of Online Sales Counselors in Today’s Market

Filed in Sales & Marketing by on October 26, 2018 0 Comments
The Crucial Role of Online Sales Counselors in Today’s Market

Home builders can miss many sales in a hot market without a high-performing online sales program built to capture and maximize the potential of every incoming lead.

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Residential Marketing Research & Analysis: ‘Live Online’ Starts Oct. 2

Filed in Education, Sales & Marketing by on September 25, 2018 0 Comments
Residential Marketing Research & Analysis: ‘Live Online’ Starts Oct. 2

Here’s good news for new home sales professionals looking to polish their skills: Principles of Residential Marketing: Research & Analysis – Live Online Classroom (Part 2) is being taught for the first time in a live webinar format Oct. 2, 9 and 16.

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Up Your Sales and Marketing Game

Filed in Business Management, Education, Sales & Marketing by on September 6, 2018 0 Comments
Up Your Sales and Marketing Game

With new technologies and more informed and demanding buyers than ever, home builders and remodelers need to stand out from the crowd. This NAHB online course is a great help.

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Drive Sales with Curated Design Packages at Production Prices

Filed in Design, Sales & Marketing by on August 29, 2018 0 Comments
Drive Sales with Curated Design Packages at Production Prices

In an age of Houzz and Pinterest, a home builder in North Carolina launched Fresh Paint, a brand designed to test how many premium finishes can be included in a home built on a production platform.

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