Sales & Marketing

New Webinar: Instagram for Bigger Sales

Filed in Education, Sales & Marketing by on June 14, 2018 0 Comments
New Webinar: Instagram for Bigger Sales

Learn how to harness this powerful, photo-sharing tool to promote your business on a daily — even hourly — basis, right from your smartphone

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Psychology of Design – Creating the Ideal Sales Environment in a Model Home

Filed in Design, Sales & Marketing by on May 31, 2018 1 Comment
Psychology of Design – Creating the Ideal Sales Environment in a Model Home

Today, it is not enough to rely on demographics, personality types and psychographics: Designers need to incorporate environmental psychology when merchandising model homes. The psychology of design includes behavior, cognition, and what emotional tone the setting and model conveys.

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Free Webinar: Turn Website Visitors into Satisfied Customers

Filed in Education, Remodelers, Sales & Marketing by on May 24, 2018 0 Comments
Free Webinar: Turn Website Visitors into Satisfied Customers

With new technologies and the latest research, remodeling and building businesses of every size can implement dynamic websites that attract more leads. This free webinar from NAHB Remodelers can show you how.

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Laundry Rooms: A New Design Frontier

Laundry Rooms: A New Design Frontier

All it takes is a quick look at Houzz to realize laundry rooms are becoming game changers. And depending on their market, home builders can promote their laundry rooms in ways that appeal to any number of different buyers.

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Why Builders Need Brokers

Filed in Business Management, Sales & Marketing by on May 7, 2018 0 Comments
Why Builders Need Brokers

In Partnering with Brokers to Win More Sales, Quint Lears gives practical suggestions to help you create long-term, powerful and productive relationships with your local real estate brokers. Now more than ever, it’s imperative to include broker partnerships within your sales strategy to help increase your bottom line.

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Buyers Say It’s Harder to Find the Right Home

Filed in Economics, Sales & Marketing by on May 2, 2018 0 Comments
Buyers Say It’s Harder to Find the Right Home

Prospective home buyers say it is getting more difficult to find the right home, according to a quarterly survey based on national polls conducted by Morning Consult.

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Rethinking the 55+ Buyer

Filed in 55+ Housing, Design, Sales & Marketing by on April 25, 2018 2 Comments
Rethinking the 55+ Buyer

55+ buyers seek convenience, experiences and value. They’re looking for a community that goes beyond a quality home and inviting neighborhood. They care about events, programming and amenities over the size of the spaces within the building.

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Online Mortgages More Attractive Than Online Dating

Online Mortgages More Attractive Than Online Dating

Society’s general acceptance of and reliance on technology is quickly permeating the housing industry. In fact, a recent survey found the portion of Americans who say they’d feel comfortable applying online for a mortgage is greater than those who’d consider online dating.

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Facebook vs. Congress: What Should Home Builders Know?

Facebook vs. Congress: What Should Home Builders Know?

Facebook CEO Mark Zuckerberg was asked to testify in front of House and Senate committees this week to discuss election influence, but members had far more questions about advertising, user data, privacy and consent. What are the takeaways for builders and remodelers?

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Defusing Objection Bombs in Sales

Defusing Objection Bombs in Sales

if you’re in sales, you’re going to deal with objections. And many new-home sales consultants have a difficult time overcoming objections from prospective buyers. Objections are like bombs: If not defused, they will blow up in your face! The key is learning how to masterfully mollify each situation. 

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