55+ Housing

Making the Sale: The Importance of a Buyer Profile

Filed in 55+ Housing, Design by on August 19, 2019 0 Comments
Making the Sale: The Importance of a Buyer Profile

A model home’s job is to accurately reach a target buyer and create a space where a prospective buyer can envision themselves living. To be successful, you and your merchandiser must develop a buyer profile, which will teach you how a prospective buyer will be living in your home and what matters most.

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Learn How to Develop Aging-in-Place Assessment Procedures in NAHB Webinar

Filed in 55+ Housing, Education by on August 13, 2019 0 Comments
Learn How to Develop Aging-in-Place Assessment Procedures in NAHB Webinar

During NAHB’s webinar Creating a Client Assessment Procedure for Aging in Place, scheduled for Thursday, Aug. 15, 2-3 p.m. ET, two case studies will be presented focused on older adults with progressive health conditions.

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55+ Housing Market Remains Solid in Second Quarter

Filed in 55+ Housing, Economics by on August 1, 2019 0 Comments
55+ Housing Market Remains Solid in Second Quarter

Builder confidence in the single-family 55+ housing market remained solid in the second quarter with a reading of 71, edging down one point from the previous quarter due to softness in traffic of prospective buyers, according to the National Association of Home Builders’ (NAHB) 55+ Housing Market Index (HMI) released today.

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Top Lifestyle Drivers for Boomer Buyers

Filed in 55+ Housing by on July 16, 2019 0 Comments
Top Lifestyle Drivers for Boomer Buyers

Baby boomers say they will continue to work, retire later and want to stay in their homes. Enticing boomers who may be looking local for retirement to move from their existing home can be a hard sell. A community better suited to their ‘aspirational’  lifestyle, however, can be a compelling reason.

Even if you may not build 55+ communities, it’s helpful to know what attracts buyers in this age demographic, as similar amenities within or around the local community may draw them to your projects.

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Why Boomers May Be Looking Local for Retirement

Filed in 55+ Housing, Housing Trends by on July 2, 2019 1 Comment
Why Boomers May Be Looking Local for Retirement

More baby boomers continue to work past the age of 65, but many are still looking toward retirement, including downsizing their current home and finding a location that fits their lifestyle. Because they may still be working full or part time, however, they may not have the flexibility — or desire — to move to more destination-oriented locations.

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Top Retirement Destinations for Boomer Buyers

Filed in 55+ Housing, Housing Trends by on June 28, 2019 1 Comment
Top Retirement Destinations for Boomer Buyers

Arizona and Florida have long been popular retirement destinations — not only for their warmer climates, but factors such as cost of living and local taxes as well. These same factors are making other areas increasingly attractive.

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Boomers Cite Durable Materials Among Most-Wanted Home Features

Boomers Cite Durable Materials Among Most-Wanted Home Features

As of 2019, the entire baby boomer generation is now officially 55 years old and up. What do these 75 million consumers in a strong 55+ housing market want in their homes for their ‘golden years’?

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Key Energy-Efficient Features for Today’s Boomer Buyer

Key Energy-Efficient Features for Today’s Boomer Buyer

Baby boomers moving into communities desire energy-efficient features, especially windows and appliances, and in addition, 84% of potential homebuyers recently surveyed favor whole-home energy certification. See the key strategies Christopher Companies uses to address these desires in its The Crest of Alexandria development.

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How to Design a Website for Boomer Prospects

Filed in 55+ Housing, Business Management, Technology by on May 8, 2019 0 Comments
How to Design a Website for Boomer Prospects

Your boomer prospects are living in a digital world — and they’re using it to research the products they’re interested in, including homes and communities. When developing or redesigning your site, plan for these three key aspects to ensure you’re giving your prospects the best digital experience possible.

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Award-Winning Multifamily Amenities That Meet Baby Boomer Demands

Award-Winning Multifamily Amenities That Meet Baby Boomer Demands

Seniors no longer want to live out their golden years in a sprawling community in the middle of nowhere; instead, they want to be where the action is and share new experiences with loved ones. This award-winning development incorporates today’s trends with a new concept for the 55+ demographic that gives residents freedom to enjoy the things they love most, while exploring new and exciting hobbies and adventures.

Learn more and how you can apply for NAHB award programs such as the Multifamily Pillars of the Industry Awards and Best of 55+ Housing Awards.

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