55+ Housing

NAHB Announces Best of 55+ Housing Awards Finalists

Filed in 55+ Housing, Awards by on November 7, 2019 0 Comments
NAHB Announces Best of 55+ Housing Awards Finalists

NAHB announced the finalists for its 2020 Best of 55+ Housing Awards, the premier design and marketing competition for the 55+ housing industry. A total of 107 entries were chosen as finalists and are eligible for either a gold or silver award from NAHB’s 55+ Housing Industry Council.

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Harvard Report Cites Growing Housing Inequality Among Older Adults

Filed in 55+ Housing, Affordability, Economics, Housing Trends by on October 16, 2019 2 Comments
Harvard Report Cites Growing Housing Inequality Among Older Adults

Harvard report highlights growing affordability challenges facing the nation with respect to housing its increasing older adult population.

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8 Simple Ways to Incorporate Universal Design

Filed in 55+ Housing, Design, Education, Multifamily by on October 11, 2019 1 Comment
8 Simple Ways to Incorporate Universal Design

Universal design is often mistaken for catering to an aging demographic, in part because of its focus on accessibility. Features such as grab bars and wider doorways may be common, but the principle of universal design is applicable to buyers of any demographic.

Learn more at NAHB’s “Rethinking Universal Design” webinar on Nov. 13.

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55 Builder Tips for 55+ Buyers

Filed in 55+ Housing by on September 30, 2019 1 Comment
55 Builder Tips for 55+ Buyers

The 55+ population is a large, affluent demographic that is likely a target for all builders, whether they specifically develop active-adult communities or not. To help builders get inside the head of today’s 55+ buyer, the 55+ Housing Industry Council recently hosted a webinar, “55 Builder Tips for 55+ Buyers,” to share tips on how to best meet the needs of the 55+ home buying market.

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How to Build for Today’s Boomer Buyers

Filed in 55+ Housing, Housing Trends by on September 11, 2019 1 Comment
How to Build for Today’s Boomer Buyers

With 270,000 boomer buyers retiring each month, there is a lot of opportunity for builders to capitalize on this demographic. But not all boomer buyers want the same things. Learn more about the niche groups within this demographic and what they’re looking for in their future homes.

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What Makes a Best Value Active-Adult Community?

Filed in 55+ Housing, Awards by on August 30, 2019 0 Comments
What Makes a Best Value Active-Adult Community?

55places.com recently released its list of top 25 value communities, based on factors such as average price per square foot, construction dates, range of amenity options, lifestyle clubs, home owners’ association (HOA) fees, resident reviews, local property taxes and the cost of living in the surrounding area.

See which 55+ Housing Industry Council members and Best of 55+ Housing award winners were recognized.

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Making the Sale: The Importance of a Buyer Profile

Filed in 55+ Housing, Design by on August 19, 2019 0 Comments
Making the Sale: The Importance of a Buyer Profile

A model home’s job is to accurately reach a target buyer and create a space where a prospective buyer can envision themselves living. To be successful, you and your merchandiser must develop a buyer profile, which will teach you how a prospective buyer will be living in your home and what matters most.

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Learn How to Develop Aging-in-Place Assessment Procedures in NAHB Webinar

Filed in 55+ Housing, Education by on August 13, 2019 0 Comments
Learn How to Develop Aging-in-Place Assessment Procedures in NAHB Webinar

During NAHB’s webinar Creating a Client Assessment Procedure for Aging in Place, scheduled for Thursday, Aug. 15, 2-3 p.m. ET, two case studies will be presented focused on older adults with progressive health conditions.

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55+ Housing Market Remains Solid in Second Quarter

Filed in 55+ Housing, Economics by on August 1, 2019 0 Comments
55+ Housing Market Remains Solid in Second Quarter

Builder confidence in the single-family 55+ housing market remained solid in the second quarter with a reading of 71, edging down one point from the previous quarter due to softness in traffic of prospective buyers, according to the National Association of Home Builders’ (NAHB) 55+ Housing Market Index (HMI) released today.

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Top Lifestyle Drivers for Boomer Buyers

Filed in 55+ Housing by on July 16, 2019 0 Comments
Top Lifestyle Drivers for Boomer Buyers

Baby boomers say they will continue to work, retire later and want to stay in their homes. Enticing boomers who may be looking local for retirement to move from their existing home can be a hard sell. A community better suited to their ‘aspirational’  lifestyle, however, can be a compelling reason.

Even if you may not build 55+ communities, it’s helpful to know what attracts buyers in this age demographic, as similar amenities within or around the local community may draw them to your projects.

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