55+ Housing

Top Lifestyle Drivers for Boomer Buyers

Filed in 55+ Housing by on July 16, 2019 0 Comments
Top Lifestyle Drivers for Boomer Buyers

Baby boomers say they will continue to work, retire later and want to stay in their homes. Enticing boomers who may be looking local for retirement to move from their existing home can be a hard sell. A community better suited to their ‘aspirational’  lifestyle, however, can be a compelling reason.

Even if you may not build 55+ communities, it’s helpful to know what attracts buyers in this age demographic, as similar amenities within or around the local community may draw them to your projects.

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Why Boomers May Be Looking Local for Retirement

Filed in 55+ Housing, Housing Trends by on July 2, 2019 1 Comment
Why Boomers May Be Looking Local for Retirement

More baby boomers continue to work past the age of 65, but many are still looking toward retirement, including downsizing their current home and finding a location that fits their lifestyle. Because they may still be working full or part time, however, they may not have the flexibility — or desire — to move to more destination-oriented locations.

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Top Retirement Destinations for Boomer Buyers

Filed in 55+ Housing, Housing Trends by on June 28, 2019 1 Comment
Top Retirement Destinations for Boomer Buyers

Arizona and Florida have long been popular retirement destinations — not only for their warmer climates, but factors such as cost of living and local taxes as well. These same factors are making other areas increasingly attractive.

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Boomers Cite Durable Materials Among Most-Wanted Home Features

Boomers Cite Durable Materials Among Most-Wanted Home Features

As of 2019, the entire baby boomer generation is now officially 55 years old and up. What do these 75 million consumers in a strong 55+ housing market want in their homes for their ‘golden years’?

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Key Energy-Efficient Features for Today’s Boomer Buyer

Key Energy-Efficient Features for Today’s Boomer Buyer

Baby boomers moving into communities desire energy-efficient features, especially windows and appliances, and in addition, 84% of potential homebuyers recently surveyed favor whole-home energy certification. See the key strategies Christopher Companies uses to address these desires in its The Crest of Alexandria development.

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How to Design a Website for Boomer Prospects

Filed in 55+ Housing, Business Management, Technology by on May 8, 2019 0 Comments
How to Design a Website for Boomer Prospects

Your boomer prospects are living in a digital world — and they’re using it to research the products they’re interested in, including homes and communities. When developing or redesigning your site, plan for these three key aspects to ensure you’re giving your prospects the best digital experience possible.

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Award-Winning Multifamily Amenities That Meet Baby Boomer Demands

Award-Winning Multifamily Amenities That Meet Baby Boomer Demands

Seniors no longer want to live out their golden years in a sprawling community in the middle of nowhere; instead, they want to be where the action is and share new experiences with loved ones. This award-winning development incorporates today’s trends with a new concept for the 55+ demographic that gives residents freedom to enjoy the things they love most, while exploring new and exciting hobbies and adventures.

Learn more and how you can apply for NAHB award programs such as the Multifamily Pillars of the Industry Awards and Best of 55+ Housing Awards.

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Top 10 Home Features Baby Boomers Want — and Don’t Want

Filed in 55+ Housing, Housing Trends by on April 4, 2019 9 Comments
Top 10 Home Features Baby Boomers Want — and Don’t Want

Much like the average home buyer, buyers in the baby boomer generation like laundry rooms and energy efficiency, and dislike elevators and wine cellars. Baby boomers, however, tend to have stronger opinions about what they do and do not want in their homes, as indicated in NAHB’s recent update on What Home Buyers Really Want.

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New 55+ Council Chair Focused on Connecting Members

Filed in 55+ Housing, Councils & Committees, Leadership by on March 19, 2019 0 Comments
New 55+ Council Chair Focused on Connecting Members

One of the leading building and 55+ community developers, Karen Schroder, a builder from East Lansing, Mich., was recently installed as the 2019 chair of the 55+ Housing Industry Council.

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Minto Communities Receives Builder and Community of the Year Honors at Best of 55+ Housing Awards

Filed in 55+ Housing, Awards by on February 28, 2019 0 Comments
Minto Communities Receives Builder and Community of the Year Honors at Best of 55+ Housing Awards

NAHB’s 2018 Best of 55+ Housing Awards recognized Minto Communities USA in Tampa, Fla., and its Latitude Margaritaville property in Daytona Beach, Fla., as Builder of the Year and Community of the Year, respectively, during the International Builders’ Show in Las Vegas.

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