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Why the ‘Fear of Missing Out’ is the Best Motivator

Why the ‘Fear of Missing Out’ is the Best Motivator

Companies are spending millions of dollars these days on research to more fully understand consumer behavior. Their findings reveal not only how to better influence their customers, but also how to better motivate their employees — especially the sales staff.

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2.4 Million Millennial-led Households are Missing

Filed in Economics by on July 13, 2018 0 Comments
2.4 Million Millennial-led Households are Missing

Just 40% of young adults led their own household in 2016, and that number has been dropping steadily since 2000 (46%). While all age groups recorded continuous declines of headship rates between 2000 and 2016, none saw a faster drop than the 25-to-34 year olds.

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Geo-Farming: A Ticket to More Qualified Leads

Filed in Remodelers, Sales & Marketing by on July 3, 2018 2 Comments
Geo-Farming: A Ticket to More Qualified Leads

Running newspaper ads, putting up billboards and posting fliers is sooo 20th century. So for its annual Remodeled Tour of Homes, the MBA of Pierce County took advantage of a new-age marketing strategy and saw great results.

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Nearly One-Third of Multifamily Development Costs Stem From Regulations

Nearly One-Third of Multifamily Development Costs Stem From Regulations

Regulation imposed by all levels of government accounts for an average of more than 32% of multifamily development costs, according to new research released today by NAHB and the National Multifamily Housing Council.

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Staying Small Yields Big Results for Tulsa Remodeler

Filed in Awards, Business Management, Remodelers by on May 30, 2018 0 Comments
Staying Small Yields Big Results for Tulsa Remodeler

A woodworking hobby developed into a fruitful remodeling career for Ken Saltink, owner of All American Remodel in Tulsa, Okla., and the NAHB Remodeler of the Month for May.

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‘Smart Neighborhoods’ Take Efficiency to the Next Level

Filed in Environmental by on May 29, 2018 0 Comments
‘Smart Neighborhoods’ Take Efficiency to the Next Level

Just outside of Birmingham, Ala., Signature Homes recently completed a 62-home development called Reynolds Landing — the first “smart neighborhood” in the state and the first community in the Southeast to be entirely supported by a solar microgrid.

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Builders Say Lumber Tops Labor as Biggest Challenge

Filed in Business Management, Economics by on May 25, 2018 5 Comments
Builders Say Lumber Tops Labor as Biggest Challenge

In his bi-weekly overview of the housing market, NAHB’s chief economist describes the most serious headwind facing housing markets today: the escalation of framing lumber prices — up 59% since the start of 2017.

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Rising Prices of Lumber and Steel a ‘Terrible Downward Spiral’

Filed in Codes and Regulations, Economics by on May 17, 2018 0 Comments
Rising Prices of Lumber and Steel a ‘Terrible Downward Spiral’

Hefty tariffs on Canadian softwood lumber imports are causing lumber prices to skyrocket and making many home builders pray for a prolonged price plateau. Will it be long before more builders start using alternative materials such as steel?

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Remodelers’ Goodwill Opens a World of Possibilities for Ailing Boy

Filed in NAHB Cares, Remodelers by on May 14, 2018 0 Comments
Remodelers’ Goodwill Opens a World of Possibilities for Ailing Boy

A single tick bite would lead to years of pain and declining mobility for a young boy in Unionville, Conn. Having significant challenges just getting outside, the boy and his family received a great surprise from the Home Builders & Remodelers of Central Connecticut.

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‘Workforce Housing’ Projects Help Ease Affordability Concerns

Filed in Economics, Multifamily by on May 9, 2018 0 Comments
‘Workforce Housing’ Projects Help Ease Affordability Concerns

Nowhere in the United States can a person working a full-time minimum wage job afford to rent a market-rate two-bedroom apartment. One solution is to increase the amount of what many refer to as “workforce housing.”

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