Builders Employ Several Strategies to Keep Selling Homes During Pandemic

A recent survey of NAHB members reveals they are implementing several measures to allow them to continue selling homes during the coronavirus pandemic.

The most common strategy is private showings of model homes, with 59% of builders saying they doing this already or planning to in the near future. Significant numbers also offering online closings or other services (46%), and providing drive-through closings or other services (34%). All of these are attempts to keep selling homes while adhering to a form of social distancing.

The survey reveals the top measure builders are taking in response to the outbreak is to allow non-construction employees to work from home. Eighty-four percent said they are already doing so or plan to employ this strategy.

NAHB Senior Economist Paul Emrath provides more details in this Eye on Housing blog post.