Top Bathroom Features Among Millennial Home Buyers

Filed in Economics, Housing Trends by on November 8, 2019 7 Comments
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More than three out of four millennial home buyers (76%) say that their most wanted bathroom feature is both a shower stall and tub in the master bath, according to a recent report published by NAHB, What Home Buyers Really Want (2019 edition).

The survey indicates that millennials want larger bathrooms to accommodate certain amenities. For example, the second most popular bathroom feature among this key demographic is a double vanity (75%), followed by a linen closet in the master bath (73%), a whirlpool tub (70%) and a private toilet compartment in the master bath (68%).

A dressing/make-up area and a white toilet, tub and sink are also important to millennials, with 67% reporting that each of these items are desirable or essential/must have features.

Millennials also expressed interest in having specific shower features: 66% want multiple shower heads in a master bath and 64% desire a body spray panel in a master bath [shower head(s) plus spray massage jets].

A majority of millennials also prefer a granite vanity (64%). See the Figure 1 chart below for more details. Note: move your cursor along the Figure 1 and Figure 2 charts to view more details.

The report also reveals a wide disparity among bathroom wants between millennials and seniors. The Figure 2 chart below shows at least a 20-point difference among these two demographic groups on a variety of bathroom features.

For example, 46% of millennials desire dual toilets in the master bath while just 14% of seniors prefer this feature. Fifty-five percent of millennials want his and hers baths vs.only 25% of seniors and 70% of millennials want a whirlpool tub in a master bath, compared to 44% of seniors.

NAHB economist Carmel Ford provides more insights in this Eye on Housing blog post.

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Comments (7)

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  1. Robert Martignoni says:

    In all these surveys of what the most desired features the different demographics want in their new homes, it would be nice to see how, if presented the additional cost, that would affect the “desirability or importance” ranking. For example if they are informed the cost of multiple shower heads and sprays would be several thousand dollars if all of a sudden that is not as important. Builders could construct houses that have all these “desired/important” features, the big question is would the people taking these surveys be willing to pay the thousands or tens of thousands more dollars to have them.

    • NAHB Now says:

      The section of the report where we ask consumers to rank 175 features using the four-tier scale of “do not want”, “indifferent”, ”desirable”, “essential/must have” is based on preferences only, not costs. However, there are other sections of the report where we ask consumers how much more are they willing to pay for other features that are not included in the four-tier ranking.

  2. Thomas says:

    Do these surveys ever ask if the respondents are willing to pay for these features as an upgrade?

    • NAHB Now says:

      Thomas, the section of the report where we ask consumers to rank 175 features using the four-tier scale of “do not want”, “indifferent”, ”desirable”, “essential/must have” is based on preferences only, not costs. But there are other sections of the report where we ask consumers how much more are they willing to pay for other features that are not included in the four-tier ranking.

  3. I am very surprised that bidet is not in your survey.

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