Residential Marketing Research & Analysis: ‘Live Online’ Starts Oct. 2

Filed in Education, Sales & Marketing by on September 25, 2018 0 Comments

house with fenceHere’s good news for new home sales professionals looking to polish their skills: Principles of Residential Marketing: Research & Analysis – Live Online Classroom (Part 2) is being taught for the first time in a live webinar format.

Normally offered only as an in-person classroom course, this live online version means that participants won’t need to leave home to deepen their understanding of how to achieve successful development projects using research findings.

But they do need their completed materials from the prerequisite course Part 1, Principles of Residential Marketing: Research and Analysis Online.

Taught over three consecutive Tuesdays from 1-3 p.m, ET Oct. 2, 9 and 16, the course will help participants:

  • Create a pro-forma and annual budget and be able to explain the impact of financial considerations on development decisions
  • Apply research findings to the product to ensure success with the target audience
  • Complete a detailed product analysis, comparing the product’s value and purchase process to other builders, communities and resale
  • Apply best practices for evaluating the product design, pricing and marketing campaign

Registration is open until 5 p.m. ET (2 p.m. PT) on Thursday, Sept. 27. For questions about registration, contact Tatiana Molina at 800-368-5242 x8445.

Have an NAHB professional designation? Earn six hours toward CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP and MIRM with successful completion of this course. Register here.


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