Who is Your Boomer Buyer?

Filed in 55+ Housing, Councils & Committees, Design by on August 1, 2018 1 Comment
55+ award house

Regency at Hilltown, a Pennsylvania active adult community, helped Toll Brothers snag an NAHB Best of 55+ Housing Award this year. Photo: Bill Taylor

New research on baby boomer households conducted by John Burns Real Estate Consulting reveals several trends about what active adults are looking for in their next home and its surrounding community.

In the Summer Issue of the NAHB 55+ Online Magazine, researchers Steve Burch and Chris Porter discuss their findings. Among them:

  • As the trend of urban-like living in the suburbs continues to rise, older households will comprise a notable share of this growth. This is impacting the older shoppers’ community and location preference and is beginning to remake the suburbs.
  • Labor force participation rates for the older population are at the highest levels in decades. While this creates a number of societal impacts, it is pushing consideration for age-restricted communities to an older age.
  • Due to longevity and delayed child bearing, the boomers are the first real “sandwich generation” simultaneously caring for their adult children and aging parents. This is having a distinct impact on the need for multi-generational homes.

Get details on the survey results and what they mean for your design and marketing plans in the latest issue. And while you’re thinking 55+, don’t forget to enter your project in the NAHB Best of 55+ Housing Awards, and be honored like the winning home illustrating this blog post. Enter today.


Comments (1)

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  1. Agent Schoen says:

    This article is very beneficial for budget buyers. Thank You.

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