Wichita Recruiters Make a Big Splash

Filed in Membership by on May 25, 2018 0 Comments

 

 

How did a CEO in Kansas end up in the drink (twice) last week, courtesy of his HBA?

Wess Galyon wanted to up the ante on this year’s Wichita Area Builders Association membership drive and — let’s go ahead and say it — he wanted to make a real big splash.

HBA membership had hovered in the mid-900s for a while, and Galyon knew that if his members had the right motivation, they could recruit enough new members to crack the 1,000-member milestone .

The HBA chose 10 Spikes and other member leaders for each recruiting team and Galyon, taking advantage of his members’ naturally competitive natures, created an NCAA-style bracket to pit the teams against each other.

Sponsors donated prizes such as coffee shop gift cards, hand tools, bottles of wine and other treats, and the recruiters drew for a prize each time they signed up a new member. “That kept the competition and the challenges going,” Galyon said. “It really isn’t [about] the prizes. It’s all about the competition.”

The big prize: Galyon promised his recruiters if they reached the 60-member goal, he’d climb to the top of a tank of water and give the winning recruiters a chance to try to dunk him in.

Of course, they reached their goal, and Galyon made good on his promise. He rented a dunk tank to have at this month’s Kansas BIA state meeting — at which NAHB Chairman Randy Noel was in attendance.

The top recruiters started pelting, and it wasn’t long before Galyon was soaked.

“I issued this challenge in recognizing the ongoing importance of membership recruiting and retention as the ‘reservoir’ from which associations draw their financial and other types of support for association initiatives of value to members,” Gaylon said to his fellow members shortly after he dried off. “We made a big splash during this year’s spring drive.”

Learn more about the 2018 national net growth membership competition at nahb.org/2018MembershipDrive.

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