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Laundry Rooms: A New Design Frontier

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LG’s Styler (far right) star of the “center stage” laundry room, uses the gentle power of steam to refresh clothes, children’s toys and more in as little as 20 minutes.

The laundry room is ready for its big debut, and Zach Elkin wants builders to be ready.

“Ten years ago, we weren’t talking about laundry rooms,” said Elkin, general manager of LG for Builders, a division of LG Electronics and  Signature Kitchen Suite, the company’s luxury, built-in appliance line.

“It’s amazing when I look at Houzz and see these rooms: the cabinets, the flooring, the storage. The laundry room is taking center stage,” he said.

And it’s not just for custom homes. Depending on their market, home builders can promote their laundry rooms to appeal to any number of different buyers.

Boomers are tired of stooping and leaning over because many suffer from back pain. “We have about 100 million Americans with back problems and 10,000 boomers turning 65 every day,” Elkin said.

Show these buyers you have their backs with pedestal-mounted front-load washers and dryers, and include utility sinks large enough to comfortably wash the family dog.

Families are busier than ever and have schedules with lots of moving parts. A well-fitted laundry room with a sturdy table for messy projects and designated spots for backpacks and jackets can help bring order to chaos. “It’s like the back office,” Elkin said.

When it comes to families, builders can also include the LG Sidekick™ pedestal washer in their model merchandising: The mini-washing machine acts as a separate compact washer that attaches to the main washer, opens like a drawer and makes quick work of small loads that can’t wait, like team uniforms or delicates. Users can run just the LG SideKick for small loads or wash two loads at the same time.

All buyers are looking to save time. Create an ultimate laundry room with the new LG Styler, which looks like a narrow closet but refreshes clothes – from suits and blouses, to jackets and even pillows – with the power of steam and without the use of harsh chemicals.

“It saves time, it prolongs clothing life, and it doesn’t have to be plumbed,” relying on a refillable water reservoir to generate the steam. “It’s a way to differentiate your home to the consumer without a lot of hard costs,” Elkin said.

Signature Kitchen Suite is sponsoring NAHB’s membership recruitment efforts in 2018. Learn more at signaturekitchensuite.com.

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