2018 NAHB Membership Committee Focus: Net Growth and Diversity

Filed in Leadership, Membership by on March 19, 2018 0 Comments

growthHow do you grow an association like NAHB? One way, says 2018 Membership Committee chair Carol Morgan, MIRM, CAPS, CSP, is to recruit those members of the industry who are hiding in plain sight.

Morgan, vice chair Helmut Mundt and second vice chair Rich Robinson want to reach a wider and more diverse group of potential members.

The residential building industry includes a significant number of women, African-American and Hispanic builders and trade partners, including many under the age of 45.

Morgan, president of Denim Marketing, sees this as a great opportunity. ”NAHB’s demographic mix hasn’t changed much over the years, while the makeup of the industry has changed. By targeting these underrepresented groups, NAHB will be more representative of the industry as a whole, and this can position us to experience significant growth.”

The membership committee’s new focus is backed by 2018 Chairman Randy Noel, who is emphasizing the importance of member recruitment in the association’s strategic goals this year.

“Technology will also play a significant role towards achieving our goals,” Morgan said.  “Dues Hub, an online payment processing platform, can help HBAs not only grow their membership, but save staff time.”

Dues Hub expands payment options, offers auto renewal and anytime, anywhere access. The third-party online platform provides payment flexibility for new and renewing members. To learn more or to schedule a demonstration for your HBA, visit the NAHB Dues Hub site.

Morgan also encourages every HBA to sign up for the 2018 Membership Drive. This year’s drive focuses once again on net growth.

“More than 150 of our HBAs grew during 2017 and were awarded prize money. We’d like to see even more participation in 2018. NAHB staff has created professional marketing materials to help with your drive, including social media posts, email banners and much more. These resources are free for every HBA and many can be customized. NAHB staff is there to help. There is no reason not to sign up,” she said.

The drive’s theme, “We’re More than Homes,” showcases the many reasons that members join the association: networking, education, advocacy, savings and more.

“There are a number of other initiatives underway that can lead to growth in 2018,” Morgan said.  “We’ve got a terrific committee leadership team in place and dedicated committee members. Their dedication, along with the help of our member volunteers at every level of the Federation and of course our Spikes, will help us grow. By working together with focus and determination, we can go a long way toward reaching Randy’s goal.”



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