Constant Communication Key to Remodeler’s Rising Revenue

Filed in Awards, Business Management, Remodelers by on February 28, 2018 0 Comments

Ken Neuhoff was named the NAHB Remodeler of the Month for February.

It started with a victorious soapbox derby nearly 40 years ago, and quickly grew into a true passion for building.

Even though his first career was in the food service industry, Ken Neuhoff, CGR, president of Neuhoff Custom Builders in Raleigh, N.C., knew the remodeling industry was where he belonged.

As evidence that he made a wise career change, Neuhoff’s remodeling company has enjoyed steady growth for most of the last 14 years, largely due to his keen focus on using high-quality products and providing top-notch customer service.

For that, Neuhoff has earned the honor of being named the NAHB Remodeler of the Month for February.

“I really enjoy what I do [because] there are always new challenges and opportunities to learn,” Neuhoff said. “I often have customers tell me that they would never do what I do, suggesting it’s too challenging. Sometimes I agree, but I can’t think of anything else I would rather do.”

Neuhoff says the industry has evolved a great deal in the past decade. With better access to information than ever before, customers feel more empowered and educated about building. While some remodelers might consider that to be a potential challenge to overcome, Neuhoff sees a silver lining.

“When a home owner has done their homework, it can help improve the communication with the builder,” Neuhoff said. “But it also requires that the builder be smarter than Google. The customers’ expectations are higher than ever, creating the need for constant communication throughout the project.”

Read more about Neuhoff’s approach to business growth — which led to a 35% increase in revenue last year — in his Q&A with Qualified Remodeler.

Know a professional remodeler who takes remodeling to the next level? Nominate him or her for NAHB Remodeler of the Month.


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