Remodeler Turns Passion Into Profit

Filed in Awards, Business Management, Remodelers, Sales & Marketing by on November 28, 2017 0 Comments

Stephen Layman is NAHB’s Remodeler of the Month for November.

Remodelers can find their way into the industry through a variety of other career paths. But for November’s Remodeler of the Month, Stephen Layman, building has been a lifelong passion.

“I was always building things—go-carts, tree houses and forts,” said Layman, CEO of Blox Construction in Everett, Wash. “My neighbor was a general contractor and a big influence on me. I used to follow him around on job sites, scavenging scrap wood along the way, but I never thought of it as a potential career.”

So when he learned he could study construction management in college, he immediately knew he’d found the perfect career. Ever since he graduated, Layman has been working in residential construction, and he explains, “it’s satisfying to be leading a business and providing opportunities for people to learn and grow.”

Layman’s zeal for remodeling is a big component to his company’s steady growth after he founded it in 2003. While positive word of month is still a primary driver of new business, Layman has also found that having a dedicated marketing specialist on staff has given the company a real boost.

“Our marketing manager has really helped define and implement our business and marketing strategy,” Layman said. “Print marketing is essentially dead in this segment of the industry. Customers aren’t looking for glossy brochures; they’d rather find you on Houzz or visit your website.”

For other ideas and solutions in business, Layman turns to his local HBA, the Master Builders Association of King and Snohomish Counties. Layman also is proud to be a part of NAHB Remodelers, as it helps to enhance his credibility to customers and partners.

Read the full Q&A in Qualified Remodeler for more details on Layman’s lifelong love of remodeling and home building. If you know a professional remodeler who takes remodeling to the next level, nominate him or her for NAHB Remodeler of the Month.

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