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Not Your Father’s Half-Ton: Comfort, Luxury and the Modern Pickup Truck

Filed in Sponsored Content by on October 10, 2017 0 Comments

Thanks to technological advances in the way we communicate (smartphones, unlimited data plans and Wi-Fi-ready vehicles), professionals in just about any industry – from real estate to remodeling – are able to spend more time in the field and less time at the office, and vehicle manufacturers are taking notice.

It’s to be expected, for example, that today’s pickup trucks would generally outperform their predecessors in nearly all performance categories – torque, towing capacity, efficiency and so on. What might surprise buyers, especially those just now re-entering the vehicle market after a few years away, is just how much modern pickup trucks are keeping pace with even the most well-appointed sedans, SUVs and crossovers in terms of luxury, comfort and available technology.

The pickup truck is still very much a workhorse, just one with more style and finesse. Here’s what to expect when purchasing a top-of-the-line truck like the 2018 Ram Limited Tungsten Edition or a competitor’s equivalent.

Ride and Handling

Nowhere is it written that a purpose-built for-work pickup truck has to be a chore to drive. In fact, truck manufacturers are constantly developing new technology to give pickup trucks a smoother, more car-like ride without diminishing their performance.

The five-link coil spring rear suspension that comes standard on Ram 1500 pickup trucks helps reduce overall friction in the system without sacrificing towing capability, for instance. The result is better turning ability and an improved ride to and from the jobsite, with or without a sizeable load in tow.

Although this particular suspension uses technology exclusive to Ram Trucks, other manufacturers have their own methods and strategies. The overall result is a competitive truck market in which the consumer benefits and rough rides become a thing of the past.

Luxury Appointments

It’s easy to work hard and look good doing it thanks to luxury options available across today’s pickup truck market. Embroidered leather-trimmed seats, polished aluminum wheels and, in the case of the Ram Trucks specifically, European-sourced wood accents add elegance and style, and also serve to balance the brute power of the pickup truck, lending an air of success and sophistication to the professional who drives one.

But well-appointed interiors are about more than impressing the client or customer sitting shotgun. Because a hard day’s work is full of just that – hard work – the ride home from the job site should be anything but. Many pickup trucks today feature available heated and ventilated bucket seats designed for peak driver and passenger comfort.

Available Technology

As people grow increasingly more dependent on smartphones for professional applications and otherwise, vehicle manufacturers are including features that help lessen the risk of distraction.

Widely available already, hands-free Bluetooth technology can allow drivers to sync their phones with vehicles to place and answer calls, compose and read texts and select music and other entertainment without needing to take device in hand or, more importantly, eyes off the road.

Hands-free safety and security features like these join back-up cameras, collision-warning sensors and voice-activated navigation to create a truly modern driving experience, one that helps elevate the pickup truck from the no-frills get-it-done machine of yesteryear to one of the most dynamic vehicles on the road today. Of course, remember to check entire surroundings visually before backing up – and always remain aware of traffic conditions and be prepared to use brakes to avoid collisions.

In short, the modern pickup truck offers all the frills you want while still coming through with the performance capabilities you need.

Remember, as a member of NAHB, you, your employees and your household family members are eligible for a $500 vehicle allowance toward the purchase or lease of select Chrysler, Dodge, Jeep®, Ram and FIAT® Brand vehicles. Learn more by visiting this page on NAHB’s website.


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