Building a Business from the Ground Up

Filed in Awards, Remodelers by on August 29, 2017 0 Comments

Jake Brown of Winston Brown Construction of Topeka, Kan., took an enormous risk in January 2008: He started a remodeling business during the height of the Great Recession.

Starting a remodeling business during the worst recession in recent history may seem risky, but Brown had nowhere to go but up. Over the last nine years, his annual revenue has gradually grown from $400,000 to $5 million.

This impressive growth is only part of the reason why Brown was selected to be NAHB’s August Remodeler of the Month. He largely focuses on client satisfaction and no-nonsense business tactics.

“We don’t rely on sales gimmicks or discount coupons,” says Brown. “We get to know the customer and what their goal is with the space they want to renovate.”

By working with the customer and within their budget, Brown says there are no surprises. “This creates happy customers who love their new space and are eager to tell their friends and family about Winston Brown Construction.”

His refined approach to marketing is a mix of traditional and digital tactics. “We have a great website, and we also do TV commercials, Facebook, Google, Houzz, Instagram, wrapped vehicles, yard signs, etc.,” he says. “Everything kind of works together to make us extremely visible.”

Being involved with his local HBA, the Topeka Area Building Association, and NAHB Remodelers has been valuable to Brown, as well.

“It means a lot … knowing there is a large, smart, fun group of people who share the same interests as me.” And if he needs any resource, he notes how easily he can find it on NAHB Remodelers’ website or at the International Builders’ Show.

Read the full Q&A in Qualified Remodeler magazine for more details on how Brown built a business during the Great Recession.

Know a professional remodeler who takes remodeling to the next level? Nominate him or her for NAHB Remodeler of the Month.


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