What’s the key to growing business and yielding higher profits? According to Joseph Irons, GMR, CGR, CAPS, CGP, GMB of Irons Brothers Construction in Shoreline, Wash., it’s primarily about hiring the right employees and maintaining valuable connections across the industry.
Irons has maintained that focus throughout his 18 years at the helm of his business. Surrounding himself with a talented and trustworthy team not only led to increased profits and credibility in his market, it’s also a big reason why he was selected as the NAHB Remodeler of the Month in March.
“We are always looking for new employees, but never want to be pressured into hiring the wrong person,” says Irons in a recent interview with Qualified Remodeler. “It is better for us to utilize our subcontractors and specialty trades when volume is high, instead of over hiring craftsmen for our team. We are lucky in that our latest hires have all searched our company out to come and work with us.”
Having the best-fit employees is only half the battle to a thriving business. Having the right connections is also key to being successful. Luckily, he has both.
Irons’ desire to become involved with the remodeling industry at a young age paid off: He was one of the youngest presidents of the largest HBAs in the country — MBA of King and Snohomish Counties — before the age of 40.
His industry involvement helped him form connections that eventually turned into what he refers to as his “friends and family” whom he can depend on and reach out to for personal and professional growth.
Taking advantage of home shows and tours, which allows face-to-face interactions with consumers, has been the largest source of large-dollar projects, Irons says. Combining those efforts with a marketing strategy built on a strong social media platform has helped his business continue to grow, even in a recovering economy.
If you know a professional remodeler who takes remodeling to the next level, nominate him or her for NAHB Remodeler of the Month.