In his 30-year-plus career, David has won numerous local, national and international creative awards, including 103 Gold Nationals and more than 500 Silvers from the NAHB National Sales and Marketing Council.
In 2004 and 2006, David was named one of the 50 most influential people in the industry by Builder Magazine, which wrote that his Denver firm “has played a pivotal role in how builders carve out their niche in the marketplace and communicate their position to consumers.” He’s the only branding and marketing professional to be recognized on this elite list.
NAHB would like our members to know more about these successful designees – and perhaps get another reason to explore the NAHB Designations program.
What’s your favorite source for industry information? We are more focused on innovation and creativity outside of the industry. Two of our favorite creative resources are Pinterest and CA Magazine. CA comes out with individual awards magazines for the best in advertising, design, typography, online, photography and illustration. I’m always inspired and challenged by CA.
What industry trends are you noticing? We are living in a post-digital age in which digital connectivity is embedded into every area of our lives. Data science is giving savvy marketers unprecedented opportunities to identify audiences and communicate with them on how and when those audiences want to receive messaging.
Best book read in the last year? A Whole New Mind. Why Right-Brainers Will Rule the Future, by Daniel Pink. He makes a provocative case that we are moving from an economy and society built on the logical, linear, computer-like capabilities of the Information Age to an economy and society built on the inventive, empathetic, big-picture capabilities of what’s rising in its place, the Conceptual Age.
What’s the best advice you can give industry professionals looking to enhance their branding? Make sure to establish authentic core values, then elevate the design and communication of every touchpoint of the brand to reflect those values.
In three words or less, describe your prediction of the building industry in 2017. Trending upward. BEWARE!
David, take a bow. And the same goes for all our other successful designation holders. Want to talk about pursuing an NAHB educational designation? Send an email to firstname.lastname@example.org.