As members already know, NAHB’s efforts last fall to get out the vote paid off with a slew of wins among pro-small business candidates: A stunning 94% of the candidates that NAHB endorsed won their elections.
Last week, NAHB got the icing on the cake when the Reed Conference & Grassroots Seminar presented its prestigious annual awards for governmental advocacy efforts. The 2016 “Get Out The Vote” (GOTV) program was honored with the Campaigns & Elections Reed Award in the Grassroots category for Best Email Action Alert.
“When it comes to elections, the most powerful tool we have is our members,” said NAHB Director of Grassroots Programs Michael Blake Bezruki, who represented the association at the seminar and awards event, held in Las Vegas Feb. 16-17.
“By not only endorsing candidates, but also activating our grassroots to turn out to the polls and support them, we’re able to wield considerable influence on Capitol Hill,” he said.
Before the ceremony, Bezruki was a panelist in a presentation that explained how to ensure that these grassroots efforts get attention, especially in a year dominated by a contentious presidential race.
In addition to NAHB’s successful GOTV campaign, which included a series of customized emails to members in each Congressional district where the association had endorsed a candidate, Bezruki detailed the Defender of Housing award program and how it helps to forge stronger bonds between legislators and the home building industry.
“The underlying theme was finding unique ways to support our industry,” Bezruki said. “In this case,” he told attendees, “the best way to have successful advocacy efforts is to have legislators that are friendly and understanding of your issues, and the best way to work with legislators like that is to help get them into office in the first place.”