Adaptability Yields Better Leads for July Remodeler of the Month

Seasoned veterans of the building and remodeling industries can all agree that adaptability is essential for business sustainability and growth – especially as technology continues to rapidly evolve. Strategic marketing, lead generation and client communication are just a few of the areas that have completely transformed in recent years.

Ron Jedwab, president of Borchert Kitchen & Bath, in the NAHB Remodeler of the Month for July.

Ron Jedwab, president of Borchert Kitchen & Bath, in the NAHB Remodeler of the Month for July.

Since founding his remodeling company back in 1989, Ron Jedwab, president of Borchert Kitchen & Bath in Washington, Mich., has witnessed first-hand some of the industry’s most significant changes. But rather than try to push the same products and services using the same-old approach, Jedwab says he recognizes those various changes as opportunities, adjusts his course and manages to stay ahead of the curve.

That’s a big reason why Jedwab, a second-generation contractor and established remodeler, is being honored with the NAHB Remodeler of the Month award for July.

“Clients have become more knowledgeable about products and how they’re installed, which can be both a pro and a con” Jedwab said in a recent Q&A for Qualified Remodeler. “That opens opportunities [for me] to be challenged as a remodeler and push the envelope with designs. But on the flip side, the door is open for a homeowner to question you as the expert in your industry, because they will search on Google or other sites to find an answer that will fit their position.”

Jedwab went on to say his company’s formula for success involves constantly looking for new ways to reach its target audience. In recent years, a bulk of the business has been attributed to an increased focus on teaching free seminars, an enhanced online presence, and a more discerning approach to qualifying leads.

If you know a professional remodeler who takes remodeling to the next level, nominate him or her for NAHB Remodeler of the Month.

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