Prospective Members: Closer than You Think

Filed in Membership by on April 8, 2016 0 Comments

growing plantThe most successful HBA members are those who get involved with their local associations and help spread the word. These members have figured out that by using their association resources to help their colleagues, they reap significant rewards for their own businesses.

A great way to do this is to identify people who are not yet members, but have been engaged with your local before. Maybe they attended an event, visited the HBA website or took some other action within your network.

Where can you find these folks?

  • Former members become former members for a variety of reasons.  They may have switched jobs, experienced a downturn or just lost touch. Reach out to them and address any concerns they might have. They may not be aware of the great benefits available through the local, state and national associations.
  • Nonmembers who participate in association events such as professional development, seminar attendees, happy hours, etc. Without a doubt, these are some of the best prospects to contact for membership because they’ve already experienced at least one of its benefits.
  • Inquiries that come via home shows, networking events, advertising, website, etc.

Prospects are closer than you think!

Get involved in recruiting prospects. Ask your HBA if you can take a look at the lead lists. Maybe you personally know a few people on the list whom you can contact. Make a friendly phone call to these potential members and tell them about the association benefits and how they’ve helped you and your business.

Helping to grow your association helps your friends and colleagues grow their businesses, expands your association’s voice in your local community and state, and helps you build your influence and credibility. It’s a win-win for all.

For more membership recruitment tips, contact Brace Ford at 800-368-5242 x8286.

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