5 Ways Google Analytics Can Help You Boost Sales

Google analytics makes intelligent marketing and business decisions remarkably easier.

First off, Google analytics will help you spend your marketing dollars more effectively, thus saving your money over the long run.

Whether you spend your budget on search engine optimization, a new website, public relations, social media or a combination of promotional activities, you can see your marketing dollars at work within your Google analytics account reports, and track each of your tactics or campaigns’ return on investment. This will help determine what you should do and what you should stop doing. You can quickly transition underperforming tactics and use your budget more effectively.

Second, the Google analytics software is free to use. Unlike other software, you can improve performance across all of your sites, apps and offline marketing with just a click of a button and at no cost. It’s also easy to use. Just copy and paste the code or script from your Google analytics account to the website pages you want to track. Then, let Google analytics do the rest.

You’ll be able to set up goals, create reports and start making better decisions from there. Here’s how:

Understand Your Target Market. Google analytics gives you a lot of visitor demographic data. Most consumers use their mobile devices to surf the Internet for new products and services. When customers search for your brand on their phone and are logged into one of the social networking sites, Google analytics can pinpoint their demographic data, and combine it with their user behavior, instead of just logging the Web pages they are visiting. With this information, you can figure out whether you’re actually reaching your target market. A marketing program should produce qualified traffic to your website (of the age and gender of your target market). So if it’s not bringing in the folks you need it to, you’ll know that you need to modify your content and messaging.

Overview of Traffic Sources. Computerized geographic data (or geodata) allows you to see if the locations you serve are the locations that drive your website traffic. Additionally, it is helpful to know the source of your website traffic (organic, direct, paid, referral, social, etc.). You can also compare the level of engagement of the different sources of your traffic.

Track Your Conversions. We all want our websites to be engaging and user friendly enough that our visitors take action. Whether clicking your phone number on their mobile phone to completing a “Contact Us” form, Google analytics allows us to separate our goals and conversions, to better understand them. Reports show conversion rates: the percentage of visitors who called the sales center, or filled out the online form, or clicked on the directions to the community and (hopefully) drove in for a visit. An increase from 1-3% per month is great news.

Measure Behavior Flow. What path do your visitors take when on your site? Google analytics will show you which products and services people find important, based on the pages they visited, in the order they visited them. You can see what visitors research before making a purchase or submitting a form. This information will show you the areas of your website that need improvement. For example, when you see that visitors who make it to a particular page or section of your site tend to leave directly from there, as yourself why. What is it about that page or that product that could be improved? The solution may be as easy as adding a more effective call to action – ask them to do something, such as fill out a form.

View Page Data. In addition to seeing the users path, Google analytics will highlight the most popular pages on your site. From the landing page, to the blog, to the contact page, you can analyze overall page engagement and see which pages need work.

These are just a few ways Google analytics has improved the ability to track your marketing tactics. Of course, there is much more to the software, and it continues to change and improve as technology advances. So make sure to take advantage of this free resource that can help you stay on the cutting edge with your next home buyers.


Modified and reprinted with permission from the January/February issue of Sales + Marketing Ideas magazine. Authored by Mitch Levinson, MIRM, mRelevance. 

 

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  1. How Google Analytics can help you boost sales | March 28, 2016
  1. Mary O'Neil says:

    I’ve been using webmaster tools, which I guess is a pared down version of this? You get to see some tools, like what page rank your different website pages have for different search terms. But it’s really hard to learn new tools like this, manage a business, AND a website! Some firms are big enough I guess to have one person just taking care of website-related tasks, but I’d really love to see some information for smaller businesses about how to better juggle all those tasks.

  2. Mike Shrader says:

    This is a great article I have been using this for 6 months now. The tools that provide me the best data for my campaigns are the overview of traffic sources and the users path page data.

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