Texas HBA Launches ‘Tradesmen are Real’ Campaign

Filed in Construction Industry, Education by on September 29, 2015 1 Comment

trades posterEven though they loved dump trucks and backhoes when they were toddlers, by the time they reach high school, lots of kids forget that it doesn’t get better than a job in the construction trades.

The Hill Country Builders Association aims to change that with its “Tradesmen are Real” campaign, already making its mark in 30 West Texas high schools.

The models featured on the promotional posters — one for each of its three market areas — all work in the construction trades and stay active outside the workday as volunteer fire fighters and outdoors enthusiasts.

“We are attempting through the Tradesmen are Real marketing campaign to reach 8th-12th grade students with a real view of the lives that the men and women in trades lead: Fun, successful, profitable and meaningful lives,” said Hill Country EO Jayne Mortensen.

The HBA has sponsors lining up to spread the word and help fill what many employers consider to be a huge gap between job duties and applicant credentials.

“Our next focus will be specific outreach to girls and to Hispanics (in both English and Spanish), which will be included in the Career Day sessions coming this fall,” Mortensen said.

Contact jayne@hillcountrybuilders.org to learn more, and download tools from NAHB and HBAs around the country on the Skilled Workforce Development Resources page.



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  1. robin says:

    The Home Builders & Remodelers Association of Cape Cod, just did a calendar….with the proceeds going to Mike Cole Scholarship Fund, Habitat for Humanity, Housing Assistance Corp, and Champ House…the Calendar is ” 2016″ ‘aka Studs of Cape Cod’

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