Richmond Homearama: Not Your Average Home Show

Filed in Membership by on August 7, 2015 0 Comments

When the HBA of Richmond (HBAR) presented its Homearama 2015, it knew the event would be much more than just an opportunity to showcase new homes. HBAR uses the show to connect with and give back to its community.

“While the homes are the stars of the show, we want to provide an event that has entertainment for the entire family and benefits a local charity,” said HBAR CEO Craig Toalson.

Homearama street

The Homearama – a single-site home show held in one of Richmond’s hottest neighborhoods – featured nine custom homes built and decorated by local builders and interior designers. To help support community businesses, HBAR works with local vendors and suppliers to furnish the homes and many of those items are available for the public to purchase. For example, one home showcased the work of a local artist throughout many rooms.

Homearama runs for three weekends, each with a different theme. This year included Wine & Jazz, Beer & Bluegrass and Family Fun. The show also sponsored its first-ever “Taste of Richmond,” with each home featuring food and beverages from a popular local restaurant. The concept was such a hit with attendees that next year’s Taste of Richmond will be held on the show’s grand opening night.

Yet, according to Toalson, the highlight of the event was HBAR’s partnership with ASK Childhood Cancer Foundation. ASK provides financial, spiritual, social and emotional support to children with cancer and their families in Central Virginia. The event raised $12,622 for the charity.

Perkinson Homes Bedroom/game room

One of the builders, Perkinson Homes, dedicated the entire third floor of its show home to a fifth-grade boy, Eric Waligora, who has acute lymphoblastic leukemia. The home’s interior designer, Shannon Tootle of Signature Designs, worked with Eric to design his dream game room/bedroom. After the event, Eric got to take home everything featured on the floor, including the furniture, custom graffiti panels, gaming system, television and sound bar.

The long-term partnership between HBAR and ASK has provided an opportunity for members to donate their time and talents with rehab projects, air purification projects and other activities that help families affected by childhood cancer.

Perkinson Homes game room

“ASK and HBAR established the ASK Welcome Home Program. HBAR members work with ASK families to make sure their homes are safe, clean and livable for children that are undergoing cancer treatments,” Toalson said. “This fall we’re doing a dream room makeover for one ASK family.”

Toalson noted that plans for the 2016 Homearama are well underway, including more events and entertainment. And once again, ASK will be the charity partner.

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