Builders Helping Builders: Trying Something New

Filed in Design, Home Building by on March 22, 2015 1 Comment

tuscanvillaBuilders Helping Builders is an interactive blog post that allows members to tap into the vast knowledge and experience of the entire Federation in one convenient location. Each week, a new question—submitted by an NAHB member—will be featured in the Monday Morning Briefing and here on the blog.

Here’s this week’s question: I just returned home from vacationing overseas and was impressed with some of the home designs I saw.  I’m thinking of incorporating some of it into a new community in my market (I’m in the Midwest) because it’ll be “something new” but I’m not sure if consumers will appreciate this out-of-the-box approach. Any thoughts?

To submit an answer or ask a question, post in the comments below or email communications@nahb.org.

 

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  1. Duane McClory says:

    Change is always a chance at success. When the market is saturated with one style or platform, something new and different is a potential attraction for the consumer. The challenge is to tap into that desire to be the first one with the latest and greatest. If your floor plan design is in step with the needs of today’s buyers and the curbside presentation is attractive and timeless, then change will be a good thing and warmly accepted and supported by the local buyers. Good luck!

    P.S. I am in the process of doing the same thing by bringing back a timeless style (Spanish Colonial) to a market that almost totally uses siding. I am banking on the appeal of something new to attract buyers because of its unique (to this market) elevation.

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