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How to Build Your Brand on Houzz

Filed in Sponsored Content by on August 23, 2014 0 Comments

Houzz1by Liza Hausman

Every month, Houzz connects more than 20 million people − 90% of whom are home owners − with more than 400,000 building, remodeling and design professionals across the country and around the world.

Home renovation professionals on Houzz can create and manage profiles, upload photos of their projects and interact with home owners in the Houzz community – all to build their brands, communicate with and reach new clients both locally and globally.

According to the 2014 Houzz & Home survey of nearly 200,000 home owners on Houzz, 41% are planning to build an addition or remodel all or part of their home in the next two years and 7% plan to build a custom home. If you’re looking to reach new prospective clients and work more efficiently with current clients, Houzz is an indispensable tool.

Houzz2Here are some tips to get you started on Houzz:

  • Create a compelling profile. This is where home owners will get information about you and your business, so you want to provide a good sense for who you are and what makes your business different from others. For example, Zbranek & Holt Custom Homes details how it got started and displays its awards.
  • Showcase your work. The Houzz platform is highly visual, so uploading high-quality photos of your work is key to getting noticed by prospective clients. Including details about each photo will help home owners understand your work and surface your photos in search results.
  • Get reviews. The 2014 Houzz & Home survey revealed that when it comes to hiring a professional, 83% of home owners rated “good reviews and recommendations” as “very important” (a 5 on a 5-point scale). Reviews are a great way to build your credibility and brand on Houzz and will help raise your ranking in the directory. Vogel Builders has 41 reviews on its Houzz profile.
  • Use ideabooks as a communication tool. Having your client create an ideabook of photos they like can help you identify their style preferences at the start of a project and provide you with instant feedback. For Cornerstone Builders in Portland, Ore., “Houzz ideabooks have helped us greatly understand our clients, so that we can provide them with the look and products they want. We always refer new clients to Houzz and ask them to start an ideabook of everything they like, and then we go from there.”
  • Engage the community. Houzzers are looking for advice about everything from finishes to floor plans, providing a rare opportunity for professionals to engage directly with interested consumers. Seeing how a professional interacts in Design Dilemmas provides home owners with a glimpse into a pro’s work style and demonstrates their expertise.

To create your free business profile on Houzz, just visit www.houzz.com/getStartedPro

Liza Hausman is Vice President of Industry Marketing & Community, Houzz.

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